All products displayed or featured in all content must comply with all applicable laws, regulations, and our TikTok Community Guidelines. Additionally, any content that features or promotes any Prohibited or Unsupported Products is strictly disallowed. Common examples include:

• Prescription Medication and Sexual Enhancement Products
• Dangerous and hazardous products, including firearms and weapons
• Tobacco and drugs

Please click here for the full list of Prohibited and Unsupported Products.

Users are prohibited from promoting any content that relates to Restricted Products, if the seller has not received approval from the platform to do so. Certain restricted products may only be promoted with additional approval.
Please click here to learn more.

We prohibit all content that contains or promotes any form of illegal or criminal activity. Content will be removed from the platform if it violates any applicable laws or regulations.

We prohibit content that infringes, enables, or encourages the infringement of intellectual property or personal rights. This includes using brands, logos, or individuals' names and images for commercial purposes without their permission.
Please click here to learn more.

We prohibit gambling, gamification techniques, and other game-based activities with elements of chance to ensure a transparent and authentic shopping experience.
Please click here to learn more.

Users are prohibited from uploading or sharing content that contains any misleading information or promotion(s).

• Medical Misinformation
• False displays of information
• Exaggerated Claims or Descriptions
• Product Comparisons
• False Claims
• False promises of rewards or gains
• Circumventing Content Restrictions
• Misleading Price Claims and Expired Pricing

Artificial Intelligence Generated Content (AIGC), including impersonation or edited content, is prohibited on TikTok Shop to uphold trust and authenticity. AIGC encompasses images, videos, and audio created or altered through deep learning or machine-learning technologies.

We can not guarantee the safety or security of transactions conducted outside the platform. We prohibit content that redirects users externally, including links, phone numbers, social media handles, email addresses, QR codes, or other off-platform actions. Please click here to learn more

Conducting 'Giveaways' and offering 'Purchase-based Incentives' are prohibited unless official TikTok Shop promotional tools are used. When using these tools, users must meet specific criteria to ensure these activities are fair and transparent for all participating customers.

We can not guarantee the safety or security of transactions conducted outside the platform. We prohibit content that redirects users externally, including links, phone numbers, social media handles, email addresses, QR codes, or other off-platform actions.

We prohibit livestreaming on multiple platforms or accounts simultaneously to maintain platform quality and protect user experience. Users are not prohibited from streaming on or conducting livestreams on other platforms, but should refrain from doing so simultaneously.

We prohibit content that is sourced from other users, platforms or copyrighted materials, as well as content that is not filmed in real-time.

• Unoriginal or Pre-recorded Content
• Non-interactive and Low-quality Content
• Irrelevant Promotional Content

Content is considered unoriginal if the user has not added new or creative edits to any imported or uploaded media. Imported media includes media uploaded to our platform that has previously been shared on TikTok, and media from other social media platforms or sources including television, movies, or webcasts.
Click here to learn more.

This occurs when the content does not clearly promote the listed product. It may show a different item, fail to display or mention the product, or involve unrelated activities with no commercial intent, such as chatting or gaming without introducing the product being sold.
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Non-Interactive content is a form of low quality content that has no meaningful on-screen activity (eg. mostly still images or static scenes) or has no sustained, real-time verbal interaction with viewers.
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To avoid confusion among viewers & ensure a trustworthy shopping experience, all e-commerce content on TikTok Shop must be localized and relevant for the Japanese market. This means your videos and livestreams should:

• Be presented in Japanese Language, consistent with local communication styles
• Focus on product presentation and be filmed locally in Japan
• Be clear and easy to follow, helping customers fully understand your product’s value

Click here to learn more

Creators are prohibited from promoting fictitious listings. This includes products that have no realistic function, practical use, or genuine intent to be sold as legitimate goods, such as joke items, meme products, impossible goods, or listings involving the sale of humans or relationships.
Examples of fictitious listing promotion include but not limited to:

• Promoting non-existent, impossible, or meaningless goods listed purely as jokes
  • Examples: "Buy this Invisible phone", "UFO from space for sale", "Magic anti-gravity shoes"
• Promoting listings involving the sale of humans or human relationships, which are strictly prohibited and harmful
  • Examples: "Rent a boyfriend", "Adopt a person", "Order a bride"
• Promoting objects posted as stunts, memes, or comedic content that lack practical use or genuine value
  • Examples: "Buy this Anti-wind dress made from plastic bag", " Paper cup sold for 1 Million yen" , " Air for sale"

Note: The Countdown Bidding will be available to all sellers starting April 8. Before that, only selected sellers will have access to the feature.

What is an Auction？An auction is a sales event where potential buyers place competitive bids on products, with the item going to the person or bidder offering the highest bid.
How to Conduct Auctions on TikTok ShopAll live bidding must be conducted using TikTok's Countdown Bidding Feature. Any auctions or auction-related activities carried out without this feature are prohibited. Misuse of the Countdown Bidding Feature is also prohibited.
Requirements for using the Countdown Bidding FeatureTo use the feature, you must meet the following requirements:
Notes:

• Access to the feature may be removed if you no longer meet these requirements.
• TikTok Shop reserves the right to remove access at any time.

Alcohol promotion is only permitted on TikTok Shop when it complies with the TikTok Community Guidelines, TikTok Shop Product Listing Guidelines, and this TikTok Shop Content Policy. Irresponsible alcohol promotion—such as misleading, exaggerated, or coercive claims used to drive purchases or encourage excessive or unsafe consumption—is strictly prohibited

Users may feature products for minors, such as toys or clothing, but must not target content or promotions specifically toward minors, as defined by applicable regulations. Content featuring minors under 18 promoting or representing products is prohibited unless accompanied by an adult.

Content featuring sexually suggestive behavior or language in product promotions, including those involving digital characters or objects, is prohibited.
Please click here to learn more.

We prohibit the sale of weight management products or claims that a product, when used by itself, can solely drive weight loss or gain. Weight management products are defined as any products that are designed to help people control or regulate their weight. However, weight management claims are allowed for products promoting healthy lifestyles, such as fitness equipment or educational materials.

Content that is graphic, offensive, or harmful is strictly prohibited. This includes sympathy promotions, depictions of violence, discrimination, dangerous behaviors, or defamatory statements that could impact the trust and integrity of TikTok Shop.

We prohibit TikTok Shop content containing political references. This may include depictions of political actors, election campaign materials or discussions of electoral outcomes, governments or politicised issues. Exemptions are granted for content with public service interest subject to the platform's discretion.

Sensitive Events refer to unforeseen or developing situations that may impact our ability to maintain a safe and trustworthy environment. These may include, but are not limited to, civil emergencies, natural disasters, public health crises, acts of terrorism, or incidents of mass violence.
When a Sensitive Event occurs, TikTok Shop may remove or limit content that aims to exploit or endorse the situation, including content used to drive engagement or generate profit from the event.