LIVE Coupon

What is it?

• LIVE Coupon is a coupon set you create that customers can only claim during a LIVE.

The benefits of LIVE Coupon

• Attract more viewers to your LIVE and increase traffic.
• Strategically set vouchers to improve conversion rate.

Tips for using LIVE Coupon:

• Preheat your LIVE with a short video or send messages covering LIVE exclusive coupons to your followers
• Better discounts than that funded by platform
• Set the shorter redemption time, and encourage viewers to place orders during LIVE
• Use billboard to display the coupon discount

Who uses it？

• Sellers

How to use it?

How to set a LIVE Coupon

Entrance

• Seller Center > Marketing > Promotions > Promotional Tools > LIVE Coupon
  

Basic Information

• Coupon Type
  • LIVE Coupon: Exclusive for livestream with various available interactive task
• LIVE Task
  • No task required
• Coupon name
  • Not visible to buyers
• Claim period (local time)
• Coupon validity
  • Valid for a number of days you specify following the claim date (the validity period will start as soon as the coupon is claimed)
  • Specific period
    

Coupon settings

• Discount type
  • Amount off: Reduce the price by setting a fixed amount
• Discount amount
• Minimum spend
• Claimable quantity
  Percentage-off
  
• Discount type
  • Percentage off: Reduce the price by setting a percentage
• Discount
  • % off
• Minimum spend
• Maximum discount per order
  • Set a value
  • No limit
• Claimable quantity

Scope

• All products
• Specific products
  

Select products

• Click "Specific products" to select products. Filter by product category, product name and product ID.
  

Submit

• After you complete the settings, click Submit to create the Coupon.
  

How to manage LIVE Coupon

Entrance

• Seller Center > Marketing > Promotions > Manage your Promotions

My promotions

This section allows you to view the details of ongoing, upcoming and deactivated promotional campaigns.

• View Data (only for ongoing coupons)
• Duplicate
• Deactivate
  

How customers join LIVE Coupon

• Customers can click on the “Pink Voucher” icon to see what coupons they can claim and use.

FAQ

1. Can I set a limit for the total claimable quota and number of uses of a LIVE Coupon per customer?

Yes, you can set a limit for the claimable quantity when creating a LIVE Coupon.

2. Do all of my linked accounts (TikTok official accounts and marketing accounts) receive a LIVE Coupon if I create one and set the total claimable quota and number of claims per customer?

Yes, linked accounts are treated the same as any other accounts for coupon claim and use.