Seller Registration

Reading this article, you can learn the basic process of registering for TikTok Shop, the requirements to become a seller and the documents you need to be verified.
Remark: If you're signing up with Phone/Email, you would only need either one to sign up now.
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Benefits of Selling in TikTok Shop

By selling with TikTok Shop, you will get a chance to have:
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Commission Fee Promotion Program

New sellers who complete the mission in Growth - Growth opportunities (listing 3 products) will be eligible for a 45-day discounted Commission Fee rate of 7%.
To activate this reward, please claim it in the Growth - Growth opportunities - All missions. Once the reward has been successfully claimed, the 7% Commission Fee rate will take effect within 24 hours after your first order is placed, and remain effective for 45 consecutive days.
TikTok Shop reserves the right to change or terminate the referral fee promotion at its sole discretion at any time.
Definition of the Reward:
The “Reward” refers to the 7% discounted Commission Fee offer available to new sellers who complete the Growth Seller Mission.
Eligible sellers must claim this reward through the Growth - Growth opportunities - All missions page to activate the benefit.
The discounted rate will automatically apply within 24 hours after the seller’s first order is placed and remain valid for 45 consecutive days.
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Before you start

Please prepare the following documents based on your seller type:

Individual Sellers

You must apply as an individual seller if you are not registered with the National Tax Agency (NTA) Japan. Sole proprietors are also classified as individual sellers.
Eligibility: Must be at least 18 years old, and a Japanese citizen or a resident with valid government-issued ID. Read more.
Shop Limit: One (1) shop per individual ID.
Identification (Choose one)
  • Japanese Passport: Full image showing your photo, full legal name, date/place of birth, and expiration date.
  • Japanese Driver’s License or Residence Card: Front and back images showing your photo, full legal name, date/place of birth, expiration date, and signature.
Proof of Address (any one of the following):
  • Utility bill (gas, water, electricity, or phone)
  • Residence Record
  • Bank statement
  • Credit card bill

Corporate Sellers

You must register as a corporate seller if you represent a business registered with the NTA.Shop Limit: Up to five (5) shops under one registration.
Business Verification (any one of the following):
  • Registration Certificate (登記事項証明書)
  • Seal Registration Certificate (印鑑証明書)
Identification of Representative (Choose one)
  • Japanese Passport: Full image showing photo, full legal name, date/place of birth, and expiration date.
  • Japanese Driver’s License / Residence Card: Front and back images showing photo, full legal name, date/place of birth, expiration date, and signature.
Proof of Primary Contact Person's Address (any one of the following):
  • Utility bill (gas, water, or electricity)
  • Residence Record
  • Bank statement
  • Credit card bill

Important Submission Requirements

  • All documents must be valid and not expired.
  • Information from each uploaded document must match what was manually entered.
  • Uploads must meet requirements of having the full document visible, and must not be altered.
  • Please ensure all uploads of documents are <5 MB in PDF, JPEG (JPG) or PNG format.File names should be a string of text or alphanumeric without any special characters (*, \, ?, ]), etc.

Registration Page

Firstly, you will need to sign up for an account. If you already have the account, you can directly login in seller-jp.tiktok.com.There are 2 ways to the sign-up page:
  1. [For PC] - Navigate to the JP TikTok Shop Seller Center (seller-jp.tiktok.com) to register your account. image.png
Important Tips:
  • Please ensure the URL is for the Japan Market. You can double check it as below.
    PC
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  • Once you have signed up, the account will be verified as operated in the TikTok Shop Japan only.
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Since the process is the same on both PC and mobile, the following steps will primarily be demonstrated on PC as guidance.

Ways to Sign Up for an Account

Option 1 - Register with Phone Number or Email

If you select this option, you can enter your phone number or email address, verification code, and password to register.
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To ensure your account security, we need to verify your phone number or email address to make sure it is really you who created the account.
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Option 2 - Register with your TikTok Account

You can sign up using your TikTok account. This can be done by selecting "Use QR code" and following the instructions.
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Note: The same mobile number or email can be used only once for TikTok Shop account registration. If you wish to create another account, you will need to use different details.
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Registration Process

Set Up Your Business Information
Tip: Individual can only set up 1 store, and Corporate can have max 5 stores. Read more.
Now you are just a few steps away from setting up your shop. Firstly, choose your business type.
For individuals, you need to prepare a Japanese Driver's license/Residence Card/Passport.
Tips:
  1. Only the residence card with a working permit is accepted.
  2. You will need to upload proof of address (utility bill/bank statement/Residence record) dated less than 3 months old if you upload passport.
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For Corporate, you need to prepare a government-issued registration certificate/seal registration certificate and your Japanese Driving Licence/Residence Card/Passport.
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Step 1 - Provide Business (if needed) and Primary Contact Person Details

Select the primary contact person's role.
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Choose which ID you prefer to verify.
Note:
  • Every individual or corporate who wants to conduct business on TikTok Shop must have their company or personal information verified. We'll ensure that your information is protected.
  • All information collected on this page is related to the actual operators of the shop. And the information is only used for moderation.

For Individual Sellers

Select ID type, verify your ID and fill up primary contact information.
image.pngImportant: To comply with local laws, your Full Name and Business Address will be displayed on your product pages.
  • If you haven't provided a Business Address, your Residential Address will be shown instead.

For Businesses

You should provide Company Name, Company Number*, Company registered address, Registration or Incorporation document, Company Representative Name, Company Representative's date of birth.
*Your company number is the unique number that appears on official registration documents for your business. This should also be the TIN (Taxpayer Identification Number) for your company. Make sure to provide this information exactly as it appears on your documentation – include any spaces, dashes, or special characters, unless instructed otherwise.
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Important: To comply with local laws, your Company Representative's Name and Business Address will be displayed on your product pages.
Fill in your Primary Contact Person details
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Live Verification

You can easily verify your ID online.
Prepare your physical Driver's license/Residence Card/Passport in advance. Click "Verify Now" to proceed.
If an individual seller applicant submits a Residence Card (在留カード) during the application process, only cards that state "No work restrictions" (就労制限なし) are currently accepted.
Residence Cards that state "Not permitted to work" (就労不可), "Permitted to work only under the status of residence" (在留資格に基づく就労活動のみ可), "Permitted to work only at institutions specified in the designation" (指定書記載機関での在留資格に基づく就労活動のみ可), or "Permitted to engage only in activities designated in the designation" (指定書により指定された就労活動のみ可) cannot be used as verification documents.
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Choose an upload method: You can choose to verify your physical ID with your mobile (recommended) or webcam.
  • If you are currently using a desktop without a camera, you can choose "Continue on Mobile" to complete the transaction on another mobile device.
  • You can either enter your email address to receive the link or you can simply scan the QR code from your phone, which will take you to the phone browser screen to continue the journey.
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Suggest using your mobile phone to finish the ID scanning.
Scan QR Code
Click Verify now
Accept the policy and click Next
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Scan the ID and follow the prompt.
Hold when the ID is clear.
[Only for driver's license and residence card] Scan the back of ID.
Click confirm and upload or you can choose to retake the ID photo.
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Wait seconds for online checking
The ID verification has been submitted
Submit Success
Or you will receive the suggestions to retry
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Tips: Double check your ID pictures and click "Confirm". When the verification is completed, the verification page will close automatically. A "Verified" label will be displayed beside the entrance. If it fails unfortunately, you can please try again.
Success
Need to try again
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Please note that all information is stored and transmitted using secure encryption. We will protect your data to comply with applicable laws and other legal requirements.
Important:
Company or personal information cannot be changed after submission. Please make sure the documents are filled out and uploaded correctly.

Step 2 - Set up Shop Information

You need to finish the Set up Shop mission before you list the product.
  • Draft your shop name for TikTok Shop.
Important Tips: If you are a seller with trademark or brand authorized certificate(s), your shop name may be rejected. See What is a [Flagship/Official Seller] or [Authorized Seller]? After completing the registration, you need to submit the required brand authorization documents in My Account > Account Settings > Qualification Center > Brand Qualification before modifying your shop name in seller center. See Brand Qualification guidance.
  • Enter the Shop representative name.
  • Enter the Customer Service Contact Number.
  • Secure your account with the correct contact information.
Fill in shop info
Shop name cannot contain official related name
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  • Confirm your information before submission
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Step 3 - Wait for Application Result

It usually takes 1-5 days for TikTok Shop to review your application. You can check the result by visiting TikTok Shop Seller Center or checking your email notification.

Step 4 - Start Selling

Once your TikTok Shop seller account is verified, you can start uploading your first product and start selling!
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Shop Set Up

Before kickstart your selling journey with TikTok Shop, there will be a starter page that helps to guide you prepare everything to have a smooth selling journey!
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On the homepage, you will see steps checked to follow. Those check points are recommended steps for you to follow that we believe will ease your onboarding journey as seller.
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Ensure you follow the recommended steps on each step to get a better understanding of TikTok Shop and speed up your onboarding process!