Data Analysis Overview

This article teaches you what Data Analysis Overview is and how you can use it to view important data at a glance as well as access detailed data numbers through entrypoints.

What is the Data Analysis Overview?

Like its name suggests, the Data Analysis Overview is a page that provides a bird's eye view or a quick glance at the important numbers of your Store. But it's also a place where you can access detailed data pertaining to livestreams, videos, and Product Card by accessing the relevant sections.

Understanding Business Data

1. Business data is the main tab on the Analytics Overview and there are two group metrics within it:
   1. Sales: GMV, Items sold, Buyers, Refunds, SKU Orders, Orders
   2. Traffic: Page views, Visitors, and Conversion rate
      
2. Set the time period between Last 7 days, Last 28 days, Day, Week, Month or Custom.
   
3. Display a trend chart by selecting at least one secondary metric within the group metrics.
4. Export results by clicking on the download button located in the upper right corner.
   
   

Track Today's Data

1. Tracking GMV, Items sold, Visitors, and Buyers in real-time.
   
2. Click on the Trends button to view a trend chart on the aforementioned four metrics.
   
   

Track Sales Across Different Sources

1. First, choose to sort between Highest GMV or Most views and time periods (Yesterday or Last 7 days) for:
   1. LIVE
   2. Videos
   3. Product cards
2. You will be able to see the GMV under the three sections.
   1. LIVE GMV from self-operated accounts.
   2. Video GMV from self-operated accounts.
   3. Product card GMV from traffic channels, including self-operated and affiliate accounts.
      
3. Next, view the Top 3 livestreams, videos, or Product Cards under the chosen perimeter.
   1. For a closer inspection, simply click on View analysis in any of the three tabs. For example, LIVE > View analysis > Livestreams Performance.
      

Track Marketing Performance

Frequently Asked Questions (FAQs)

1. Does the GMV shown on Analytics equal to my income on TikTok Shop?

• No. The GMV represented here is your Shop's performance inclusive of returns, refunds, and cancellations. For any financial concerns and queries, please visit the Finance page on the Seller Center.

2. Can I view more detailed data with the Overview page on Analytics?

The Overview page is designed to make viewing top-line data (like GMV and Items sold) at a glance so you can stay on top of those important figures. That said, we have carefully and intentionally placed entry points throughout the page, so you can get closer data monitoring. For example, the Sales sources tab provides entrances to Livestreams Performance, Videos Performance, and Product card Performance.

3. What about products?

• You can refer to Analytics > Product > Products Performance to check on everything related to your products.

4. Shop Tab data?

• Like the Overview page on Analytics, the Shop Tab Overview (formerly known as Shopping Center) page has gone through a revamp too! To view it, simply head to Shop Tab > Overview.

5. Where can I view Affiliate GMV?

• Head to the Marketing source tab or head to the Creator page for detailed data.

6. Where can I see Self-operated LIVE and Videos?

Head to the Sales source tab.

7. Is the data on Self-operated and Affiliate GMV real-time?

• For real-time data, go to the Livestream & Video page.

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