TikTok Shop Official Account Introduction and Binding

What is TikTok Shop Official Account?

A TikTok account that represents the official identity of a TikTok Shop is called the TikTok Shop official account. This kind of account enjoys the integrated rights of the account and the store, and has the authority to operate the store's own functions.

What are the functions of TikTok Shop official account?

• Build trust of customers and increase purchase intention
  • After binding your shop[TikTok Shop]'s official TikTok account, this account will become your official business account, and the [Store Page] will be displayed on the profile page of the TikTok account. The products in your shop can be automatically synchronized to the [Store Page] of your official account. [Store Page] can be used as the central page for product display and marketing, thereby increasing the store conversion rate. It is beneficial to help consumers establish the relationship authentication between the 'official account' and the 'store', help consumers build a sense of trust, and thus increase their willingness to buy.
• Accumulate store fans and increase repurchase rate
  • After binding the store's official TikTok account, the official account and the store's fan user group can be connected. After users follow your store's official TikTok account, they can easily find your store's entrance on the account's profile page through the store's official TikTok account, helping the store to attract traffic and increase the repurchase rate.
• Improve store exposure and precipitate traffic
  • Users can easily search for products in your store through TikTok's search function, and add a new [Store Page] entry for the whole link of sales in the live broadcast room to help your products and stores gain more exposure on TikTok.

Differences Between the Official Account and the [Store Page]

What are the rules for the official TikTok Shop account?

• Each shop can only be bound to one official account.
• The shop name and the bound official account's name must be consistent after upgrade, and when the shop name is modified, the official account name will be changed simultaneously. Please be careful when changing the shop name.
• The official account can be unbound once 48 hours after the official account is successfully bound. Please note official account can only be unlinked 3 times；
• The account region needs to be the same as the shop region.
• The same account cannot be bound as the official account and marketing account of the same store at the same time.
• The account can only sell the product from their own shop and fail to participate in the affiliate program. If sellers want to participate in affiliate, they can use their marketing account or creator account to apply for permission.
  

How to bind TikTok Shop official account?

Seller Center - My account - Linked TikTok Accounts - Official Account

Create an Organizational Account or Link an established account

Now we support two options for sellers to bind TikTok accounts if you are a business entity: create an organizational account or link established TikTok accounts.
Note:

• If you don't have an existing TikTok account for your shop, you can set up an organizational account. In the long term, this will be your business asset and owned by the company.
• If you have an established account, you can bind your TikTok account with your shop. However, we cannot support this account being transformed into an organizational account at this stage. The process of transforming your creator account to organizational account will be supported in the near future.
  

Part 1: Create a TikTok Organizational Account for business entity

A TikTok Organizational Account is a specialised type of TikTok account designed for businesses, offering unique operational features that distinguish it from other account types on the platform.
Benefits

• Credible identity: Strengthens the account's operational credibility.
• Multi-user operation: Allows multiple users to track and manage the account.
• Secured ownership: Protects assets by reclaiming control when employees leave.

Please note:

• An organizational account can only be linked to the seller with the same entity qualification
• An organizational account can only be linked to one seller account at a given time

Steps to create your organizational account:

Part 2: Link an established Account

If you already have an existing TikTok account, you can bind it via the following steps.
Step 1: Complete age verification by clicking Begin verification. Then scan QR code that will redirect you to TikTok Age confirmation page on the TikTok app, then confirm.
Step 2: Click Link official account button, then scan QR code using the TikTok account.
Step 3: Scan the QR code in the TikTok App with the official account you want to bind, and click "Authorize"
Step 4: In Seller Center, please review and agree to the terms and conditions, then click 'Link This Account.'

Step 5: After successful binding, view the bound account information: After approval, the binding relationship between the store and the official account is established. On the Official Account interface, you can view the official account's avatar, username, nickname, mobile phone number, binding time and other information

What is the difference between TikTok Shop official account and marketing account?

Both the official account and the marketing account are directly bound to the store and serve as the store's self-selling account, but the two have the following differences:

1. You can have only one official account, yet you can bind at most 4 TikTok accounts as your marketing accounts.
2. The official account displays shop products on the TikTok account's profile page as a [Store Page]. A marketing account displays shop products in the form of a showcase, and you need to manually add products to the account showcase.
3. The name of the official account must be consistent with the shop name after upgrading, which will enhance the trust of the account to the user, but the marketing account is not limited to naming.

How to Unbind the Official Account?

Your official account can be unbound 48 hours after the binding is successful.
TikTok Seller Center - My account - Linked TikTok Accounts - Official Account - Unlink Official account

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