TikTok Shop Marketing Account
Summary
What are the benefits of using TikTok Shop Marketing Accounts?- They help establish multiple traffic sources, enhance brand image, and increase exposure through varied promotions, improving conversion rates.
- A shop can link up to 4 accounts; unlinking is allowed after 48 hours.
- The account and the shop must be in the same region, and there's no follower count requirement for account binding.
- Accounts are upgraded to Business Accounts upon linking.
- Link via TikTok Shop Seller Center by sending and accepting an invitation.
- Unlink through the Seller Center 48 hours after linking.
- Official Accounts display full product catalogs; Marketing Accounts show manually added products.
- Only one Official Account is allowed, while up to 4 Marketing Accounts can be linked.
- Official Account names must match the shop name; Marketing Accounts have no such restriction.
What is TikTok Shop Marketing Account?
- TikTok accounts other than your official TikTok account that are linked to your TikTok Shop.
What are the benefits of TikTok Shop marketing accounts?
- Linking multiple marketing accounts can help you establish a variety of traffic sources for your shop. Different accounts can have different brand images and focuses, and different video/LIVE promotions can be used to create more exposure for your shop products, thereby improving the shop conversion rate.
What are the rules for TikTok Shop marketing accounts?
- One TikTok Shop can be linked to up to 4 Marketing Accounts
- Unlinking can only be done 48 hours after the linking
- The Marketing Account can be linked 10 times, and it cannot be operated too frequently
- The same account cannot be linked to the official account and Marketing Account of the same shop at the same time
- The account region needs to be the same as the shop region.
- The TikTok account will automatically be upgraded to Business Account when you link it to the shop. Learn more about Business Account here
How to link a TikTok Shop marketing account
Step one: Initiate a link request through the TikTok Shop Seller CenterOption 1: Through the TikTok Shop Seller Center:
Step | Manual |
| Step 1 | Go to My account - Linked TikTok Accounts - Marketing Account, and click "Link new Marketing Account" to enter the binding process |
| Step 2 | Enter the username or name of the Marketing Account that you will like to link, and click "Next" after confirming the account. |
| Step 3 | Once the system verifies that account linkage criteria are met, you may click "Send Invitation", and an authorisation invitation to link account will be sent to the corresponding TikTok account via the TikTok App. After the account agrees to the authorization, the binding relationship is established. |
| Step 4 | Overview of all Linked TikTok Marketing Accounts: You can view information such as username, email, address, for each linked TikTok Marketing Account via the Marketing Account Tab. |
| Step 1: Click "Inbox" | Step 2: Click "Monetization" | Step 3: Open the 'New Request' notification | Step 4: Read the notes and click 'Accept Request' to link your TikTok account with the seller's shop | Step 5: Click "Link account" |
 |  |  |  |  |
What is the difference between a TikTok Shop Marketing Account and an Official Account?
Both the TikTok Shop Official Account and Marketing Account are linked to a TikTok Shop. However, the main differences between the two account types are:- For Official Accounts, full catalogs of products are displayed on the Shop Page; But for the Marketing Accounts, products (manually added) are displayed in Showcase.
- You may only link 1 TikTok account to the Official Account. For Marketing Accounts, you may link up to 4 TikTok accounts.
- The username or nickname of the official account must be consistent with the shop name, which will enhance the trust of the account to the user, but the Marketing Account is not limited to name.
How to unlink a Marketing Account?
You will only be able to unlink a Marketing Account 48 hours after the TikTok account has successfully been linked.Through the TikTok Shop Seller Center：TikTok Shop Seller Center - My account - Linked TikTok Accounts - Marketing Account - Unlink Through TikTok Shop.