Affiliate Insights
This article will teach you how to navigate the Insights tab located in the TikTok Shop Affiliate Center on Desktop. The Insights tab is a feature in the Affiliate Center that is designed to help you track the progress and data from your Affiliate Collaborations (Open and Target).
The Insights tab currently has two main functions: Product Analytics and Creator Analytics.
Product Analytics focuses on the Products you have registered in your Collaborations, while Creator Analytics will redirect you to Data Compass where you can track the Creators you have partnered up with in both Collaborations.
To get started, you can enter the Insights tab by signing in to TikTok Shop Seller Center > Affiliate Center
Under Product details, you will see the product ID and product category. Additionally, the product performance's total revenue within the chosen range is calculated.
You can click on Open Collaboration, Target Collaboration or Others to view the items sold, sales creator and est. Commission under the chosen Collaboration.
Under each performance will include the Creator list that indicates the performance of each Creator that used the product for Affiliate.
If it's your first time at TikTok Shop Affiliate, your redirect will ask you to create your first Affiliate Collaboration. 
You will find the Revenue, Items Sold, and Creators for your Targeted and Open collaboration, and how they are performing over the selected time period. Hover over the ? logo for definitions of the metrics.
Look for a specific collaboration by putting the collaboration name or ID in the search bar. Then, you can view the collaboration's Time created, Revenue, Products, Creators, and Items Sold.
The Insights tab currently has two main functions: Product Analytics and Creator Analytics.
Product Analytics focuses on the Products you have registered in your Collaborations, while Creator Analytics will redirect you to Data Compass where you can track the Creators you have partnered up with in both Collaborations.
To get started, you can enter the Insights tab by signing in to TikTok Shop Seller Center > Affiliate Center
Product Analytics
The Product Analytics tab provides you an overview of all the products you have registered in both your Open and Target Collaborations.Core Data
- Revenue - Total Revenue without Refunded Orders
- Est. Commission - Seller's estimated commission that will be paid to Affiliate Creators. This entails estimated commission for all orders, including Paid, Unpaid and Refunded Orders
- Sales Creator - Total number of Creators that generated GMV. Refunded orders are excluded from the GMV formula
- Items Sold - Total number of items sold, not including refunded orders
- Sales Products - Total number of products that generated GMV, including refunded orders
- Refund Item sold - Total number of items that were refunded in the time period
- Refund Revenue - Total refunded revenue within the selected time period
Product List
The Product List houses all the Products you have added in all of your Affiliate Collaborations.Additional Data under Product List
- Product Info - The Product's name and Product ID
- Sample number - The number of samples sent for an item in the selected time period
- Sales Creator - Total number of Creators that generated GMV, clicking on the number will redirect you to the Product details page. Read more about Product details below
- Video number - The number of videos created for the specific product, clicking on the number will prompt a pop-up that shows all the videos created by Creators for the product
- Live number - number of LIVE Sessions created that promoted the specific product
Product Details
You can access more information about the Product by clicking on the action "View details" at the right-hand side of the Product list.Under each performance will include the Creator list that indicates the performance of each Creator that used the product for Affiliate.
Creator Analytics
To check the performance and data of the Creators you have partnered with, you can check Creator Analysis on Data Compass in the Seller Center. If you access Creator Analytics on the Affiliate Center, it will redirect you to Data Compass (Click the link above to get redirected)Collaboration Analytics
Collaboration Analytics tab provides you insights into how your Open and Targeted Collaborations are performing.Look for a specific collaboration by putting the collaboration name or ID in the search bar. Then, you can view the collaboration's Time created, Revenue, Products, Creators, and Items Sold.
FAQ
- How far back can I check the data of my Products in Affiliate?
- You can customise the range up to 90 days, but the feature can provide you with data in ranges of the last 7 and 28 days