What is Product Ranking?

Product Ranking helps highlight products that shoppers love for their quality, value and popularity. Products that meet the Product Ranking criteria earn a special badge, making them easier for customers to spot across the app.

Where can customers spot Product Ranking?

The Product Ranking badge appears in two key areas of TikTok Shop where customers regularly browse and make purchase decisions:

• Product Detail Pages
• The dedicated Product Ranking Landing Page

These placements help shoppers quickly recognise products that are highly rated by customers for offering trusted quality and good value.
*Disclaimer: The visuals shown are for illustration purposes only and may differ from the final in-app display.

How are products selected for Product Ranking?

To ensure Product Ranking highlights products that shoppers can trust and rely on, all selected products meet the following criteria:

1. Highly rated

Products with 4+ stars user ratings.

2. Good value

Every product offers great function at a fair price.

3. Purchased often

Popular choices loved by shoppers for their quality and value.
These criteria help ensure that Product Ranking features products that consistently deliver a positive experience to customers.

Why this matters for your shop

Being selected for Product Ranking can help more shoppers notice your product. The badge appears in high-visibility spots across TikTok Shop, giving customers extra confidence in your product’s quality and value.
If your product is included, there’s nothing extra you need to do. Just continue offering a great customer experience.

Frequently Asked Questions

1. How does a product receive the Product Ranking badge?

The Product Ranking badge is assigned automatically based on the approved Product Ranking criteria. There is no manual application process. Products that offer trusted quality, good value and are frequently purchased can qualify for the badge. Our system continuously reviews product performance, and eligible products will receive the badge automatically.

2. Only one of my products has the Product Ranking badge. How can my other products qualify?

Each product is reviewed individually. As long as your other products continue offering high quality, fair pricing and a positive customer experience, they will be reviewed periodically and may qualify once they meet the criteria. The best way to increase your chances is to keep improving your product quality, conversion drivers, pricing competitiveness, and overall customer experience.

3. My product recently lost the Product Ranking badge. How can I understand why and regain the badge?

The Product Ranking badge is updated periodically. If a product no longer meets the criteria, the badge will be removed, but you can focus on maintaining strong product quality, fair value and good customer experience. Eligible products may regain the badge once they meet the criteria again.

4. I received the Product Ranking badge on my product but do not want it to appear. What can I do?

We understand that you may have your own merchandising or branding preferences. If you prefer to remove the Product Ranking badge from your product, you can submit a ticket through Seller Center. Our team will review your request and assist with the removal.