This article will guide you on how to look for Creators to work with for your Affiliate Collaborations. Finding the right Creators to do partnerships with can make or break your Affiliate strategy.
To get you started, we will teach you how to use the "Find Creators" page in the Affiliate Center and all of its functions.

Navigating the "Find Creators" Page

Go to the Affiliate Center and you can locate the Find Creators page on the left-hand side of the screen as shown below:
The Find Creators page is divided into two main sections: The Filter section and the Creator list.

Using the Filters in the "Find Creators" page

Under the Search Bar, you can filter the Creator profiles that pop up based on your wants and needs:
Main Category - Based product categories where creators have generated GMV. If you choose more than one category, you'll see creators who have generated GMV at least in one of the selected categories.

• Under the Main Categories, you can also filter with subcategories.
  

Followers Profile - Creators can be filtered based on the type of followers they majorly have

• Followers: Based on the amount of followers
• Follower Age: Based on which age group has the highest share of followers
• Follower Gender: Based on which gender has the highest share of followers

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Rising Star

Rising Star is creators chosen by TikTok Shop based on their growth potential. You’ll find the “Rising Star” tag displayed next to their profile in the Creator Marketplace.

How to find Rising Star

Search for creators in TikTok Shop

If you want to discover Rising Star who may be a good fit for collaboration, use the filters in “Find Creators” within the TikTok Shop Affiliate Center. You can search for creators, save them, and organize them by categories or tags.

• Example filters: Rising Star, Content Language, Product Category, Sales Performance

• Example tagging method:

Using lists from other channels

If you already have creator lists sourced from other channels (e.g., agencies, TikTok Feedload, etc.), you can bulk-import those creators into the system using the following steps.

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Others - These filters correspond to tags that Creators will have beside their name. These tags can help you distinguish which Creators are active.

• Quick to respond: Signified by a yellow tag, these Creators are most likely to reply to Sellers at a faster rate compared to the average Creator.
  
• Posts frequently: Signified by a red tag, these Creators publish more Short Videos or LIVE Sessions compared to the average Creator.
  
• Reliable with samples: Signified by a blue tag, these Creators have a higher fulfillment rate in promoting samples in their content.
  

Using the Search Bar to Find Creators

You can use the Search Bar to find creators using their username, promoted products, or even related content like hashtags, mentions and keywords.

Saving Creators for Target Collaboration

You can "save" Creators that you would like to partner with in the future. Click on the heart button beside their Creator profile.
All your saved Creators will be listed under the Saved Creators tab in the upper right-hand side of the screen.
You can check all your Saved Creators on this page. Click on Batch Invite or Invite to get started on your Target Invitation.
Select all the Creators that you want for your collaboration and click on Invite.Batch Invite will redirect you to the Target Invitation page. Read the article here for a full step-by-step guide on Target Collaboration.

Message Creators via Find Creators

On the Affiliate Homepage on Desktop, you can initiate new conversations with Creators by searching them on the Find creators tab.

• Step 1: Access the Find creators page at the left-hand side menu as highlighted in the photo below
• Step 2: You can message your chosen Creator by clicking on the Send Message button at the right-hand side of the screen
  

Additionally, you can also message Creators when you view any of their profiles.

Approve Sample Request from High Potential Creators in Bulk

Rising Star is creators chosen by TikTok Shop based on their growth potential. Please don't hesitate to filter Rising Star creators and approve their sample approvals in bulk.