How to Use LIVE Dashboard to Monitor LIVE Performance

Summary
What is the purpose of the LIVE Board on TikTok Shop, and what versions are available?

• The LIVE Board provides comprehensive analysis of traffic, conversion, and product promotions during and after a LIVE session.
• There are three versions: Basic, Advanced, and Host, each offering different features for monitoring real-time performance.

How can sellers switch between different versions of the LIVE Board?

• To switch versions, click the button next to the LIVE Board title and select the desired version (Basic, Advanced, or Host) from the pop-up window.

What are the key features of the Host version of the LIVE Board?

• The Host version allows management of product cards, use of a teleprompter for sales pitches, and easier comment monitoring.
• Hosts can pin/unpin products and filter comments by product inquiry intentions for better viewer engagement.

How can sellers use the Advanced version to improve their LIVE performance?

• The Advanced version offers real-time diagnosis and actionable suggestions for improvement.
• Sellers can monitor metrics like GMV, traffic efficiency, and transactions, and set benchmarks for performance targets.

What tools are available for analyzing metrics and improving performance on the LIVE Board?

• Sellers can analyze conversion, traffic, product views, orders, and promotion performance.
• Tools like Flash Deals and LIVE Shopping Ads can be used to optimize events and boost visibility.

How to Use LIVE Dashboard to Monitor LIVE Performance

This article will instruct you on how to navigate the LIVE Board and use it to analyze data.

What is LIVE Board?

LIVE Board is a one-stop center providing comprehensive analysis of traffic and conversion during and after a LIVE, as well as product and promotion tools analysis. It also incorporates live operation actions on real-time adjustments.
💡There are three versions of LIVE Board online: Basic, Advanced and Host versions. You can switch between them with one click to monitor real-time LIVE performance based on your needs.
Tips: Realtime diagnosis ability is available in Advanced Version. Here you can get notice and actionable suggestions on problematic issues and opportunities for improvement.

Function entry

The Data Analytics module of Seller Center will provide you with the real-time LIVE dashboard data of each livestream. You can view your live data performance through the LIVE dashboard. The following is the entrance to the LIVE dashboard:

Today's Performance module

On the Analytics-->Home page, in the Today's Performance module, you can see the ongoing live room. Click the function button to enter the live dashboard.

Livestream & Video Analytics page

On the Analytics-->Livestream & Video tab-->Live details page, you can click the "live dashboard" button on the LIVE videos table to enter the live dashboard.

Introductions of LIVE Board - Host Version

What's the Host Version and what are its core capabilities?

The Host version helps LIVE hosts manage LIVE rooms and take action all in one place. Here, hosts can:

1. Manage product cards showing in shopping carts and directly pin products as needed.
2. Use compelling real-time sales pitches on Teleprompter for each product that is pinning, including key phrases and detailed explanations of products.
3. Monitor and manage comments more easily and clearly and filter by comments with product inquiry intentions for timely insight into viewer interests.

How to Switch to Host Version?

When you enter the LIVE Board, the Host version is displayed by default.
If you are in another version, click on the button next to the LIVE Board title at the top and check the Host button in the pop-up window to switch to the Host version.

How to monitor and take actions with the Host version

The LIVE Board below and the data included are mockups and for reference only.

Introductions of LIVE Board - Basic version

When you enter the LIVE Board, the Advanced version is displayed by default. Click on the button next to the LIVE Board title in the top left corner, and check the Basic button in the pop-up window to switch to the Basic version.

Function Introduce

Only the product data of your own shop is displayed on the live dashboard. If there are products from other shops in this live, you will not be able to see this part of the product data. Show the relevant data of the whole live from the beginning of the live to the end of the live. After the live ends, you can still see the data performance of the live. (Please note that LIVE recordings will expire 14 days after the LIVE has ended).
The live dashboard mainly includes several functions, including the core data of the whole live room, the product list in the live room, the revenue trend, the traffic source, the user profile, the engagement and viewing trend in the live, and the live replay.

Introductions of LIVE Board - Advanced version

When you enter the LIVE Board, the Advanced version is displayed by default.
If you are already in the Basic version, click on the button next to the LIVE Board title at the top, and check the Advanced button in the pop-up window to switch to the Advanced version.

How to View Performance on LIVE Board

The LIVE Board below and the data included are mockups and for reference only.

1. The three main tabs are:

• GMV
• Traffic Efficiency
• Transaction

2. Each tab shows the performance of an ongoing livestream, and toggling to each tab brings up specific performance metrics. For example, the GMV tab shows GMV, Show GPM, Orders, and more. The Traffic Efficiency tab shows Views, Avg. Viewing Duration, Viewers, Enter Room Rate, and more.
3. A dynamic trend chart is visible under each tab, showing the events that happen during the livestream.
4. If you are running LIVE Shopping Ads, you may also refer to the Promotion & Ads trend chart to conveniently monitor your ad performance.
5. You can create a target and set benchmarks for each tab by clicking the Create target button. Once a target is set, you can also edit or delete it.

How to monitor Real-Time events

1. On the right hand side, a real-time information tab shows a timeline of events, including:

• Pin Product actions and product GMV
• Marketing: promotion tools that sellers use
• Ads that Sellers promote
• Violation

2. You can bring a product to a viewer’s attention by pinning it here with one click. You can also view the promotion tool performance by clicking on the View button.
   
   
3. Using suggestions, you can improve or optimize any event by clicking on Use tools for improvement or optimization. For instance, if LIVE conversions are low, you can use a Flash Deal to incentivize users or set up a LIVE Shopping Ad to boost visibility and ad revenue. Setting up a LIVE Shopping Ad is easy and it can all be done via the Ads Manager.

Monitoring Livestream Comments

1. Moderate incoming comments during a livestream so you can address any concerns or respond to questions in real-time.
2. Stay updated on the network signal status of a livestream. If the signal turns red, the network is disrupted. When green is on, the network is performing normally.
3. In case of no ongoing livestreams, recaps of past livestreams will be shown here.

Analyzing Metrics

1. On the lower half of LIVE Board is a dashboard detailing the four main metrics:

• Conversion & Traffic:
• Enter the LIVE room: You will see Enter room rate, Page views, and Duration percentages across different traffic sources. Click on Traffic source definitions for clarifications.
• Product views: Check the most visited products.
• Orders: Check the most purchased products.
• Product:
• Check the GMV, Click Through Rate, Click to Order, GPM, and SKU Order of products. You can also pin a product, edit the date range as well as the metrics.
• Violation:
• Violations are sorted by time, and you can scroll to view all of them
• Promotion:
• Check the performance of a promotion across its View UV, Click UV, and Join UV. Click on Create a new promotion.
  

FAQ

1. Is there a different version of LIVE Board?

Yes, you can toggle and switch to the Basic version of LIVE Board, which is the previous iteration.

2. Can I benchmark a target on LIVE Board?

Yes, you can create a target and benchmark it against real-time performance. Click on the Create target button and insert your Target GMV and Broadcast Time.

Common Questions

1. What are some common types of traffic sources?

---