Overview

Monetize your influence, on and off TikTok, with shareable commission-ready links for your favorite products, showcases, and campaigns.
Aside from earning commission through short videos or LIVE, you can also earn commission outside of the app through the use of Affiliate Links!

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Benefits

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Before you start

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How it works

Step 1: Generate your unique link

• Find the product, showcase, shop or campaign you want to promote on TikTok Shop.
• Tap the “Share” button and select “Copy Link.”
• The “Share” button generates a unique, trackable link that helps you receive your commission.
  

Step 2: Share your link

• Paste your unique link in your social media bios, stories, newsletters, DMs, or anywhere you connect with your audience.
• When someone clicks your link, they are redirected to the TikTok Shop product page. If the link is a showcase link or a campaign link then you can earn commission from products purchased from that link.
• TikTok Shop tracks the click and ensures you receive credit for any resulting sales.

Step 3: Earn commissions

• When someone purchases that product through your product link, you earn a commission. Similarly, when someone purchases from your showcase through your showcase link or a campaign product from your campaign link, you can earn a commission.
• Commissions are calculated based on the product's price and the commission rate set by the seller.

Step 4: Track your earnings

• You can find your earnings by going to Affiliate Center → Performance Data → Data → Link Performance to see your GMV, items sold, and top traffic sources.

Performance data — deep dive

Traffic sourceSee which platforms send you the most clicks. Top 5 shown by default; everything else grouped under "Others." Use this to double down on what's working.
Attribution typeHigh direct % = your audience is clicking and buying from your links.
Key metricsGMV, items sold, estimated commission, and commission base — across all channels combined (video, LIVE, and affiliate links).
Product views & clicksProduct links → buyer lands directly on the product page, so no card view is counted. Campaign or showcase links → buyer sees the product card first, so views and clicks are counted.

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What types of links can creators share?

• Product links — direct link to a specific product
• Campaign links — link to a specific campaign
• Showcase links — link to a creator's curated product list
  

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Tips

• Promote products and campaigns that align with your audience's interests and your personal brand.
• Use strong calls to action to encourage your audience to click your links and make purchases.
• Use your content from TikTok with Affiliate Links on other platforms.
• Track your performance and experiment with different strategies to optimize your earnings.
• Think about the different platforms that you can connect with your audiences. For example, creators can use Affiliate Links by:
  • Adding to Instagram bio and story highlights
  • Including in newsletters to subscribers
  • Responding to product questions with direct links
  • Adding the link to your Pinterest posts

Get creative!

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FAQ

Earning commissions

1. When do I actually get paid?

You earn commission only once the buyer has received their order. Clicking your link or completing checkout is not enough — the order needs to be fully delivered first.

2. How much can I earn?

It depends on which products you promote and the commission rate the seller has set. The good news is you earn the exact same rate as when you sell through Shoppable Videos and LIVEs.

3. If a buyer checks out with multiple products, do I earn on all of them?

If the extra products are from the same shop as your link, yes — you earn the full commission rate.
Link validity & attribution

4. How long does my link stay active?

Your link works for 100 days. After that you need to generate a new one by tapping "Share" again. Keep in mind: even if the link is active, you only earn commission if the buyer purchases within 14 days of clicking your link.

5. Do I need to add a product to my showcase to share it?

No. You can generate and share a link for any product, campaign, or showcase directly — no extra steps needed.

6. Where can I share affiliate links?

Anywhere your audience is — Instagram bio, YouTube description, newsletter, WhatsApp, website, blog, and more. The more places you share, the more chances you have to earn.
Others

7. What happens to my commission if a buyer returns a product? If the buyer returns the item, you won't earn commission for that order. You only get paid for orders that are completed and not returned.

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