1、Overview

• This Seller Performance Evaluation Policy (hereafter referred to as "this Policy") details the enforcement action TikTok Shop (hereafter referred to as "the Platform") will take against Sellers for violating its Terms and Policies and how Sellers can appeal against such enforcement action.
• The Platform may take enforcement action as set out in this Policy, any other Platform Policy, and the Seller Terms of Use.
• This policy applies to Sellers only.
• This Policy is not exhaustive, and Sellers are solely responsible for ensuring that they do not engage in any practice that is prohibited under this Policy, and that they comply with applicable laws and regulations, and all Platform Terms and Policies.
• Sellers may wish to seek independent legal advice if they have questions about the laws and regulations concerning their practices.
• Our Policies are updated periodically. Unless otherwise required by applicable laws and regulations, we will generally notify you in advance of any changes to this Policy. Please see the Seller Terms of Use for details of how we may make changes to our terms and policies. Sellers are responsible for checking this page regularly to ensure they comply with our Policy.

２、Associated Accounts Enforcement Actions

• Associated Accounts refer to Seller accounts, other Creator accounts, or any other type of TikTok platform account which the Platform reasonably determines to have sufficient connections to indicate an existing relationship between the owners of the relevant accounts.
• If the Platform finds that a Seller account has Associated Account(s), and such accounts have violated our Terms and Policies or any applicable laws, we may take enforcement action against the Seller and the Associated Account(s).
• The enforcement action(s) taken against the Associated Account(s) will depend on the severity of the violation. The Platform will determine the severity of any enforcement action acting reasonably, but in its sole and absolute discretion.
• If a seller’s shop is deactivated or its Order Volume Limit (OVL) reaches 0, the Platform may simultaneously suspend the e-commerce permissions of the seller’s associated creator accounts. If the seller’s e-commerce permissions are subsequently restored, the associated creator accounts’ e-commerce permissions may also be restored accordingly.

３、Account Health Rating

📌 Note: The Account Health Rating system will roll out starting in 9 December 2025. All sellers will begin with 200 points once the system becomes available.
The Account Health Rating (AHR) is a score from 0 to 1,000 that reflects your account's overall health. Here's what you need to know:

• All new sellers begin with 200 points.
• Points are deducted for violations or poor performance.
• You can regain points through compliant activity and eligible orders.
• Your AHR is only visible to you in Seller Center > TikTok Account Health.
  

Account Health Rating Status

• Green (200+ points): Healthy
• Yellow (51-199): At risk of receiving or has received milestone enforcement actions.
• Red (1-50): At risk of account deactivation
• 0 points: Shop account will be permanently deactivated

Point Deductions

We may deduct points from your Account Health Rating if your account violates our Seller Terms of Use or any of our policies. The points deducted depend on the severity and frequency of violations. Points deducted from your Seller Health Rating will be reset after 180 days.
Please note: AHR Point Deduction will only start from December 17, 2025 onward.

Point Additions

There are multiple ways you can earn points to improve your Account Health Rating.

1. Eligible Orders

• Earn +4 point for every 200 finished orders within the last 180 days.
  • Finished orders exclude undelivered, cancelled, returned/refunded orders and links to violative listings.
• You can earn up to 20 points per week from eligible orders.

Note: Points from eligible content and orders are calculated weekly and added every Monday.
Each point added to your Account Health Rating remains valid for 180 days, after which it will expire.
For example: If you earn 4 points on January 1, 2025, they will automatically expire and be deducted on June 30, 2025.
If your appeal is approved, any points deducted for that violation will be restored to your health rating.

４、Milestone Enforcements

As your health rating drops to 150, 100, 50, or 0 points, milestone enforcement actions will be applied. Watch for notifications when approaching these thresholds:
Milestone enforcements include, but are not limited to:
At 150 points and below:

• You will not be able to withdraw your shop funds for 7 days.

At 100 points and below:

• You will not be able to withdraw your shop funds for 14 days.

At 50 points and below:

• You will not be able to withdraw your shop funds for 30 days, and transactions will be prohibited.

At 0 points:

• Your shop will be permanently deactivated.

５、Enforcement Actions

We may take enforcement actions against sellers for breaches of our policies, guidelines, or terms of service. A non-exhaustive list of the actions we may take include:

• Formal warning messages.
• Suspension of listing privileges.
• Removal of access to the affiliate marketplace.
• Delisting products.
• Suppression of user traffic for the Seller's ads, livestreams, videos and listed products.
• Removing the Seller's listed products' eligibility for Shopping Center recommendations.
• Placing an order and product listing volume limit on the Seller's shop.
• Temporary or permanent withdrawal of Seller benefits.
• Temporary or permanent suspension of the Seller's enrollment of affiliates and other events.
• Temporary or permanent suspension of access to the Platform.
• Temporarily or in serious cases, permanently withholding any balance and/or cancellation of any transactions associated within the Seller's account.
• Cancellation or withdrawal of any promotions and/or subsidies offered to the Seller.
• Deleting the Seller's account.
• Commencing legal action against the Seller.
• Applying an extended settlement period to the Seller's shop.
• Reporting the Seller to the relevant regulatory authorities for appropriate action (we may provide necessary information about the Seller's account to regulatory authorities in accordance with applicable laws and regulations Seller).
• Removing the Seller's ability to review and approve customer-raised refund requests. The decision to approve a customer's refund request will be handled directly by us on behalf of the Seller.
• Deducting any monies due and payable to the Seller as compensation made by the Seller for any loss or damage to us and/or affected buyer(s) or other relevant third parties.
• Suspension of the e-commerce permissions of associated creator accounts where the seller’s shop is deactivated or its Order Volume Limit (OVL) reaches 0.

６、Withholding Balance

• Significantly Not As Described (SNAD) products
• Fake or fraudulent orders
• Unauthorised access
• Negative account balances
• Abuse of platform incentives

７、Appeal

• If a Seller believes that enforcement action was taken against them in error, they may appeal through the appeal functionalities provided by the platform in the enforcement action notification.
• The Platform will then investigate the case and take corrective action where applicable.
• Please note that submitting an appeal does not guarantee a successful outcome for the Seller.

7.1 Appeal Procedure

• Sellers can raise a maximum of two appeals against one enforcement action.
• The first appeal must be raised within 30 days from the day on which the Seller is notified about the enforcement action. The second appeal must be filed within 15 calendar days after the rejection of the first appeal. Appeals are not available after this time.
• Any appeals raised after the timelines stipulated above will not constitute a valid appeal and will not be reviewed by the Platform.

7.2 Appeal results

• The Platform will evaluate a Seller's appeal and will aim to inform the Seller of the outcome or make a request for further information without undue delay. Sellers will also be informed of the possibility of out-of-court dispute settlement and other available possibilities for redress.
• The decision made by the Platform regarding the Seller's appeal shall be notified to the Seller without undue delay.
• If the Seller's appeal is successful, the Platform will remove any penalties issued and/or restore any withdrawn privileges to/from the Seller.
• All decisions made by the Platform are at the Platform's sole discretion and are non-discriminatory, diligent and non-arbitrary. Regardless of the out-of-court dispute settlement process and mediation procedures offered by the Platform, a decision is final after the second appeal is rejected.