Valid Tracking Rate (VTR)

What is the Valid Tracking Rate (VTR)?

Sellers must accurately input the tracking IDs, Shipping Provider Name, and Shipping Service to ensure the tracking information provided is valid.
The Valid Tracking Rate is calculated using the percentage of orders processed within the past 7 calendar days that has accurate and verifiable tracking numbers.
❗ You should aim for a VTR of more than 95%.

Where can I find my VTR?

You can find your VTR in the Shop Health section of the Seller Center.

What would happen if I do not meet the target above?

Enforcement actions may be taken depending on how high the number of late orders are.
Order Volume Limits may be applied as follows:

• VTR is ≥10% but <30% -> You will only be able to sell up to 50% of your average daily order volume
• VTR is ≥30% but <50% -> You will only be able to sell up to 70% of your average daily order volume
• VTR is ≥50% but <90% -> You will only be able to sell up to 90% of your average daily order volume

How can I achieve a high VTR?

• Always use trackable shipping methods with TikTok Shop's Approved Integrated Carriers for all orders.
• Enter tracking numbers immediately after shipping to avoid omissions.
• Ensure each shipment has a unique, accurate tracking number.
• Double-check shipping details, including tracking numbers and carrier information, before updating order status in the Seller Center.
• Regularly monitor carrier updates to ensure tracking information is accurate and timely.
• Stay alert for any carrier system updates or disruptions that may impact tracking updates.
• If any issues arise with your carriers, document them with clear dates, timestamps, and affected order details. Share this information with the platform promptly to prevent violations.
• Keep customers informed about delays or tracking issues to minimize disputes and cancellations.

What happens if I breach these guidelines?

If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.
Please see our Seller Performance Evaluation Policy and Seller Terms of Service for more information. If you think an enforcement action has been taken against you in error, appeal via the Seller Center. Please read our Seller Appeal Guidelines article for more information.
Please click here to read our TikTok Shop Customer Order Shipping Guidelines.