Tiktok Shop Academy

Weight Management Products

06/10/2025

Applies to:Japan
Health is personal, and every journey is unique. At TikTok Shop, we're committed to building an inclusive and informed community where everyone can access what they need to feel their best. When promoting Health and Wellness products, it's essential to do so responsibly. All content must comply with TikTok's Community Guidelines to ensure a safe and respectful platform for everyone.

🚫 Not Allowed

Avoid promoting these products:
  • Slimming and fat loss products - E.g. pills, beverages, patches, creams, oils.
  • High-risk muscle gain products - E.g. anabolic precursors, prohormones, growth hormone peptides.
Avoid making these claims:
  • Misleading weight loss claims - Do not make exaggerated promises, showcase extreme transformations, or use body-shaming language.
  • Exaggerated muscle building claims - Avoid making unrealistic statements about muscle growth such as "Gain 10kg of muscle in 10 days", "Gain muscle fast", "Bulk up quickly", or showcase exaggerated before-and-after depictions of muscle gain.
⚠️ Content that focuses mainly on weight loss or muscle gain claims may face traffic restrictions.

✅ Allowed

  • Promoting non-medical weight gain products - E.g. milk, honey, supplements.
  • Mentioning non-exaggerated weight loss or muscle gain effects in your promotional content.
    • These mentions are only allowed when paired with broader health benefits. They cannot be the main focus of your content.
    • For example: Creatine, protein powders, and similar products may be promoted if the focus is on overall wellness or athletic performance and not solely on appearance changes.

What is a weight management claim?

A weight management claim refers to any statement or suggestion that a product can assist in weight loss, fat loss, or muscle gain. These claims can appear in various formats, such as written text, audio, video, descriptions, or hashtags.
For more information about weight management products, please visit Weight Management Products.
Type of Prohibited ClaimsExamples
Promoting prohibited weight loss or high risk muscle gain products
  • "Buy this weight loss pill!", "Buy this weight loss tea!"
  • "Detox drink for weight loss"
  • "Use this fat burning gummy!"
Exaggerated promises about weight loss, fat loss, or muscle gain
  • "For easy weight loss"
  • "Lose weight fast"
  • "Burn fat immediately"
  • "Suppresses appetite!"
  • "Wear this waist belt and lose weight"
  • "Reduce obesity", "anti obesity"
  • "Lose weight before the holidays begin"
  • "Bulk up rapidly"
  • "Quick and easy muscle gain"
Include any media illustrating the "before and after" effect of a particular product on a person's weight
  • "I went from 80kg to 70kg using this!"
  • Showing before and after images showing changes in weight or body figure
Specify how much weight a person might lose from consuming a product
  • "10kg has gone after using this product, my pants are now loose!"
  • "Gain 10kg of muscle mass with this easy trick"
Making weight management claims using hashtags
  • #WeightLossTea
  • #FatBurningCoffee
  • #Lose7kgin7Days
Using hand signals to imply that a product can help to achieve a thin body shape.
  • Pinching belly fat to imply that a product can help someone lose fat
Shaming or negative messaging
  • "Stop being fat!"
  • "Make yourself skinnier and more attractive!
Promoting disordered eating and dangerous weight loss or muscle gain behaviors
  • Includes encouraging extreme dieting (e.g. single food group diets), depiction of binge-eating and purging behaviours, severe fasting, or activities that can cause health or well-being risks
Note: Having certification or awards demonstrating a product's weight loss or gain effects does not exempt it from following these rules.

How can I avoid making weight management claims?

We're committed to supporting our community by promoting healthy nutrition, positive lifestyles, and body positivity. By helping your audience make informed choices, you also build trust and strengthen your relationship with them.
Here's how to promote responsibly:
  • Be balanced. Focus on the range of health benefits, not just weight loss or muscle gain. Always mention that results may vary!
  • Be realistic. Use clear and honest claims that reflect the true value of your product (e.g. "Strengthens natural defenses and boosts energy levels" rather than "Lose weight fast!"). Promote healthy choices and active lifestyles!
  • Be compliant. Follow all product listing & content guidelines and applicable laws. Avoid making misleading or exaggerated claims.

Health Supplements

We allow factual, non-exaggerated claims about general health benefits for these products, such as claims that ingredients can help reduce the appearance of cellulite or improve appetite. When promoting these products, please be sure to avoid medical misinformation or misleading claims.
Dont's
Do's
  • "Contains L-arabinose for easy weight loss"
"Helps you gain 5kg of pure muscle"
  • "Boost natural immune defenses"
  • "Supports heart health"
  • "Boosts energy and fights fatigue"
  • "Supports better, less interrupted sleep"
  • "Gives you healthy glow", "keep fit"
  • "This product is packed with vitamins and antioxidants for good health, and may support healthy weight management."

Detox products (for non-weight management purposes)

We allow claims about general health benefits for these products, such as claims about reducing bloating, improving digestion or strengthening the body's immune system. You should not promote detox products with the purpose of losing weight.
Dont's
Do's
  • "Detox tea for fat burning"
"Detox coffee will make you skinny"
  • "Keeps your bowel healthy", "reduces bloating", "improve digestion"
  • "Liver detox to support healthy liver function"
  • "Skin detox to give you a natural glow"

Protein powder/High protein milk

Protein powder and high protein products are dietary supplements that are designed to add protein intake. We allow claims about the function of protein to support muscle repair, recovery, maintenance and toning.
Dont's
Do's
  • "Lose weight in your sleep"
"Bulk up overnight with our protein powder"
  • "Supports muscle recovery, muscle repair and reduces soreness"
  • "Helps to maintain muscle"
  • "Helps with bone health"
  • "Convenient way to add protein to your day, to support your health and athletic goals"
  • "Help to tone up"

Fitness supplements

Fitness supplements are designed to complement an individual's diet and exercise routine with specific nutrients to support their overall fitness goals. We allow claims about the general health benefits for these products, including explanations about how ingredients support recovery and sports performance.
Dont's
Do's
  • "Supercharge your weight loss"
  • "Contains zinc that boosts your appetite", "vitamin B can help increase appetite"
  • "Improves athletic performance"
  • "Replenish essential amino acids"

Low calorie/fat/sugar food and drinks

Low calorie/fat/sugar food and drinks are products that provide a relatively small amount of calories per serving compared to other options. We allow the promotion of low calorie products as a healthier alternative to other food options.
Dont's
Do's
  • "Eat just these vegetable chips for extreme weight loss"
"Low sugar coffee helps you achieve drastic fat loss"
  • Contains stevia to "help your sweet tooth", "reduce sugar cravings"
  • Sugar replacement to "use instead of sugar to help maintain your body weight"
  • Low calorie snack "to eat instead when you're craving snacks"
  • Presenting nutritional information, such as saying "zero calories", "low sugar", "no sugar", "high fibre", "only 80kcals per packet!"
  • "This low calorie option is tasty and helps support a healthy diet, and you may lose weight while using it."
⚠️Important! While we allow mentions of weight management, as shown in the examples above, making weight loss or muscle gain the main focus of your content may result in traffic restrictions.

What products can I promote with weight management claims?

You may make weight management claims when promoting the following products.

Exempted products

The following products are exempted as they are intended to support overall wellbeing.

Sports and fitness equipment

Clothes

  • Equipment used to play sports or engage in fitness activity, such as rackets, balls, and protective gear.
  • Sportswear used for playing sports or engaging in fitness activities.
  • We allow claims about clothes, such as dresses or shirts, helping someone to look or appear slimmer.
  • However, avoid claiming that products such as sauna suits and waist trainers can cause weight or fat loss.

Body weight measuring equipment

Books and fitness tutorial materials

  • Body weight scales that measure weight.
  • Body fat scales that can estimate body fat and body composition.
  • Written or multimedia resources that provide general information, guidance and instruction on physical fitness, exercise, sports, wellness and coaching technique

Animal supplements

  • Products created to offer additional nutrients to animals, serving as a supplementary component to their regular diet, formulated to address specific nutritional needs, support overall health, and address deficiencies that may arise in an animal's diet.

What happens if I breach these guidelines?

If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.
Please see our Seller Performance Evaluation Policy and Seller Terms of Service for more information. If you think an enforcement action has been taken against you in error, appeal via the Seller Center. Please read our Seller Appeal Guidelines article for more information.
Please click here to read our TikTok Shop Product Listing Policy.
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