TikTok Shop Product Listing Policy

1. Overview

• This TikTok Shop Product Listing Policy (hereafter referred to as "this Policy") covers our policies listing requirements for sellers that wish to list their products on TikTok Shop (hereafter referred to as "the platform").
• The Platform may take enforcement action as set out in this Policy, the Seller Performance Evaluation Policy, any other Platform Policy, and the Seller Terms of Service.
• This Policy is not exhaustive, and Sellers are solely responsible for ensuring that they do not engage in any practice that is prohibited under this Policy, and that they comply with applicable laws and regulations, and all Platform Terms and Policies.
• Sellers may wish to seek independent legal advice if they have questions about the laws and regulations concerning their practices.
• Our Policies are updated periodically. We will notify you in advance of any changes to this Policy. Please see the Seller Terms of Service for details of how we may make changes to our terms and policies. Sellers are responsible for checking this page regularly to ensure they comply with our Policy.

2. Restrictions on products you can sell

Products that are not allowed for sale on the platform

2.1 Prohibited Products

These are products that are banned for sale, import or export by applicable laws or regulations.
Click here for a full list of Prohibited & Unsupported Products.

2.2 Unsupported Products

These are products that are currently not supported for sale on the platform, even though you may be allowed to sell them through other means.
Click here for a full list of Prohibited & Unsupported Products.

Products requiring additional permissions before sale

2.3 Restricted Products

These are products that require the submission of product attributes or certificates before they can be sold on the platform.
Click here for a full list of Restricted Products.Click here to learn more about Product Attributes and Certificates.Click here to learn how you can apply for category qualification.

3. Restrictions on how you list your products

3.1 Alternate Ordering Information (Redirecting Traffic)

As the platform cannot guarantee the safety of other websites or landing pages, product listings must not include any links or references to alternative ordering information. This includes but is not limited to links to other websites to place orders, phone numbers, social media handles, email addresses, or QR codes. They must also not contain any "calls to action" that encourage customers to leave the platform to order.
For more information, click here.

3.2 "Compatible" Products

These are products that are designed to be used with other products or support their functionality, such as handphone charging cables. When listing such products, unless such products are actually manufactured by the same brand that created the primary product, you must be careful not to create the impression that these products are manufactured by the same brand that created the primary product.
For more information, click here.

3.3 Gambling Content

Gambling-related products, services and paraphernalia are also not allowed to be sold on the platform. Examples include, but are not limited to, allowing users to pay to spin a roulette wheel for the possibility of winning an item of value. Examples include, but are not limited to, allowing users to pay to spin a roulette wheel for the possibility of winning an item of value.
Gamification with elements of chance to determine item(s) a customer will receive is prohibited. Examples include, but are not limited to, the use of games of chance such as wheel spin, lucky scoops or lucky draws.
For more information, click here.

3.4 Infringement of Intellectual Property or Personal Rights

This involves publishing or distributing content that infringes, encourages or enables the infringement of the intellectual property or personal rights of others. This includes the use of brands, logos, or names and images of individuals for commercial purposes without express permission from the brand or individuals.
For more information, click here.

3.5 Misleading Descriptions & Media

Customers can sometimes be misled by untrue, exaggerated or absolute claims about products.
We consider a product listing to be misleading if it includes:

• Absolute, False or Baseless Claims
• Clickbait tactics aimed at attracting "clicks" or "views"
• Comparisons with other products on our platform or other e-commerce websites
• Incomplete or Inconsistent Information
• Exaggerated Promotional Prices
• Stealth Marketing - Content that is difficult for consumers to comprehend as made or facilitated by Sellers

3.6 Platform Subsidy Abuse

Certain listing practices (for example, artificially inflating product prices) constitute an abuse of the subsidies we provide. Such practices are not allowed on our platform.
For more information, click here.

3.7 Product Listings Directed Towards Minors

Product listings that use images, language, or themes designed to appeal to minors or attempt to persuade minors to buy or ask an adult to buy a product on their behalf are considered to be directed towards minors. Product listings that may have a negative effect on minor safety are also prohibited.

3.8 Shocking, Sensational or Violent Content

Shocking, sensational or excessively violent content can negatively impact customers' experience. This may include bloody or gruesome content, animal abuse, or offensive content.
For more information, click here.

3.9 Sensitive Events

Sensitive Events refer to unforeseen or developing situations that may impact our ability to maintain a safe and trustworthy environment. These may include, but are not limited to, civil emergencies, natural disasters, public health crises, acts of terrorism, or incidents of mass violence.
When a Sensitive Event occurs, TikTok Shop may remove or limit the promotion of products that appear to exploit or endorse the situation, including products used to drive engagement or generate profit from the event.

3.10 Unfair Behaviour or Terms of Sales

Product listings must not impose unfair terms on customers. This may include:

• Intimidating, abusive, threatening, or inappropriate statements with the intent to get customers to act in the interest of the seller or prevent them from giving honest feedback
• Soliciting, incentivising, or offering customers monetary or non-monetary rewards in exchange for a good review
• Imposing any terms of sale that state or suggest that their sales services supersede or replace the platform's policies or any consumer rights afforded to customers by local law.

For more information, click here.

3.11 Weight Management Claims

Promoting an unhealthy body image, claiming that losing or gaining weight is easy or guaranteed, or promising that a particular product alone (without exercise or proper diets) may lead to weight gain or loss, are considered weight management claims.

3.12 Health Management or Beauty Claims

• Promoting an unhealthy body image:
• Claiming that making skin beautiful is guaranteed:
• Claiming that losing or gaining weight is easy or guaranteed: or
• Promising that a particular product alone (without exercise or proper diets) may lead to weight gain or loss.

3.13 Fictitious Listings

Fictitious listings are products that have no realistic function, purpose, or genuine intent to be sold as legitimate goods. These listings may mislead buyers, negatively impact platform integrity and therefore are strictly prohibited on TikTok Shop.
Examples of fictitious listing include but not limited to:

• Non-existent, impossible, or meaningless goods listed purely as jokes
  • Examples: "Invisible phone", "UFO from space", "Magic anti-gravity shoes"
• Listings involving the sale of humans or human relationships, which are strictly prohibited and harmful
  • Examples: "Rent a boyfriend", "Adopt a person", "Order a bride"
• Objects posted as stunts, memes, or comedic content that lack practical use or genuine value
  • Examples: "Anti-wind dress made from plastic bag", " Paper cup sold for 1 Million Yen" , " Air for sale"

Listings identified as Fictitious Listings may result in enforcement actions such as product removal or unbinding of the product for Affiliate Creators.

4. Product Detail Page Requirements

4.1 Brand Information

Sellers may only include brand names on their product detail pages if they have the necessary authorization from the brand owners (or are otherwise permitted to do so by applicable law). Please see the TikTok Shop Intellectual Property Policy for more information.

4.2 Language

All product descriptions, listings, and images must be in a language currently supported by TikTok Shop in the seller's destination country.
For more information, click here.

4.3 Listing Multiple Products

• Only one product may be included within one detail page. Listing multiple products within one single detail page is prohibited.
• Duplicate product listings are not allowed, e.g., each product may only have one product listing.
• Products with SKU variations (i.e., they are available in different sizes, colors, flavors, etc.) should be included within one product listing. For example, T-shirts that come in different sizes and colors should be displayed on one detail page that allows customers to select their preferred color and size on the same page. Listing the same T-shirt in 4 different colors as 4 separate products is prohibited.
• Irrelevant products (i.e., products that contain different brands, categories, series, models, etc.) are prohibited from being included in one single product listing. For example, different brands of lipsticks should not be displayed on one singular product listing.
• If a seller intends to sell bundled products or products packed in different sets, the details of all the included products must be clearly stated in each individual SKU.
• Sellers must not re-list products that have been previously banned or deleted by our platform.

4.4 Product Categorisation

Sellers must select the appropriate product category when listing their products.
For more information, click here.

4.5 Package Weight and Dimensions

Sellers must provide accurate package weight and dimensions in accordance with the instructions in the Seller Center.

4.6 Product Attributes

4.6.1 Selling Attributes (Stock Keeping Unit Information)

Sellers are required to maintain accurate Stock Keeping Unit (SKU*) information and clearly list their product and its attributes.
Sellers must follow the instructions on the Seller Center when inputting their product's SKU and selling attributes.
For more information, click here.

4.6.2 Mandatory Product Attributes

For certain product categories, sellers will be required to fill in specified product attributes. Sellers will be able to see what product attributes are required when they select their product category in the Seller Center.
For more information, click here.

4.7 Product Pricing

Sellers must follow the platform's pricing guidelines and avoid harmful pricing practices.
For the full list of guidelines, click here.

4.8 Product Titles, Descriptions, Images and Videos

Titles, Descriptions, Images and Videos must:

• Accurately represent the product(s) for sale.
• Be an authentic reflection of what customers will receive once a purchase is made. In particular, it must be ensured that customers are not misled by untrue images, videos or omissions.

For a full list of requirements, please click here.Important Note: In addition to the above requirements, our Content Policy also applies to all images and videos where applicable.

4.9 "What's in the Box"

Sellers must state the product and all accompanying accessories. For example, if a wireless speaker is sold together with a USB charger, each item must be listed clearly.

5. Product Safety Regulations Requirement

Effective December 25, 2025, the "Four Product Safety Acts" revised by Japan's Ministry of Economy, Trade and Industry (METI) mandates strict product safety regulations for products sold in the country, encompassing PSC, PSE, PSTG, and PSLPG certifications.

• When selling "controlled products" that require specific regulations, sellers must fulfill corresponding compliance obligations
• Starting December 1, 2025, TikTok Shop will begin a gradual rollout of a new feature in Seller Center for submitting and managing required qualifications. The platform will check these qualifications regularly to ensure all products follow the rules.

Click here to learn more

6. What happens if I breach these guidelines?

If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.
Please see our Seller Performance Evaluation Policy and Seller Terms of Service for more information. If you think an enforcement action has been taken against you in error, appeal via the Seller Center. Please read our Seller Appeal Guidelines article for more information.