TikTok Shop Japan Creator Terms of Use

When promoting something to your audience, it is important that you provide them with all the information they need to make an informed decision before purchase, that you do not provide any false or misleading information, and that you do not mislead by omitting information or presenting information in an unclear or ambiguous manner.

ü Do make sure that when stating the price of a Seller Product you make clear the whole price of purchasing that Seller Product (including any delivery charges and applicable Taxes), not just the price of the item itself.

ü Do make sure that you make it clear to your audience that stock is limited (where applicable), to avoid disappointment.

ü Do make clear any restrictions on the availability of the Seller Products, including any geographical restrictions or age limits.

û Don’t advertise one Seller Product and switch it for a different Seller Product when sending it to the Customer. You must advertise the same type of product to your audience, so they know what they are purchasing.

û Don’t over-exaggerate the price or the amount of a Seller Product more than it actually is.

û Don’t falsely state that a Seller Product will only be available for a very limited time or that stock is limited where this is not the case in order to pressure the Customer into making an immediate decision.

û Don’t mislead Customers as to the price of a Seller Product or exaggerate savings possible on available offers.

ü Do make sure you have evidence to objectively substantiate any claims.

ü Do take care when making any environmental and/or social impact claims or performance claims about the Seller Products, or about any related supply chain or operations. If you want to make such a claim, you must ensure that the basis of the claim is clear and unambiguous, what part of the Seller Product it relates to, any comparisons are fair and meaningful, and include all appropriate qualifications, certifications, information relevant to the lifecycle of the Seller Product and relevant scientific evidence to substantiate such claim. The meaning of all terms must be clear to your audience (such as “recycled”, “green”, “ethically sourced”, “carbon neutral” or “sustainable”).

ü Do make sure any environmental and/or social impact claims or performance claims about the advertised Seller Products are supported by evidence, and make sure you keep a record of this. A claim should not be made if it cannot be appropriately substantiated with evidence. It is your responsibility to ensure claims you make are complaint. Please speak to a lawyer if you are not sure how to properly back up your claim.

ü Do make sure when you use the phrases “No.1” or any other similar phrase you must meet the requirements that the content of the relevant display is based on objective research and that the research results are accurately and appropriately cited. Especially when promoting any medical or cosmetic Seller Products, do make sure to observe relevant laws, regulations and guidelines.

û Don’t compare one Seller Product with another (by price, attribute or otherwise).

û Don’t claim that you are acting as a consumer, as opposed to in the course of your business or trade.

û Don’t present rights that the consumer has under the law as a special right / benefit that you have granted them (e.g. a right to a return after 14 days).

û Don’t over-exaggerate about quality and standard of the Seller Products. Naturally, you want to portray the advertised product in the best light, but you must make sure that your audience are not led to believe the capability or performance of the product is better than it actually is. You must be able to substantiate with documentary evidence, all claims which a consumer may believe to be objectively true.

û Don’t display a trust or quality mark without first gaining appropriate permission.

û Don’t include or imply third party endorsements or testimonials in your content, unless you have evidence of the endorsement, and permission from the third party to share it.

û Don’t promote the Seller Product in a way of making statement about the Seller Product as if it were your own idea, even though Sellers were involved in deciding the content of the statement.

û Don’t claim that the Seller Product can cure illnesses or has any health benefits where this is not the case.

û Don't promote any medicinal Seller Products and medical treatments that are available only on prescription.

û Don’t use the phrase “guarantee”. This is a legally sensitive term and could confuse your audience about their rights in connection with the advertised Seller Product.

û Don't use or display any Seller Products in an unsafe or dangerous way, in a way that is advised against in the Seller Product instructions or information, or in a way which the Seller Product has not been designed or intended.

Don’t include anything in the content that you create that is likely to cause serious or widespread offence or that could be deemed to damage the reputation of anyone.

û Don’t include any content that is discriminatory or promotes discrimination in any way (including on the basis of sex, racial or ethnic origin, nationality, religion or belief, disability, age or sexual orientation, marital status, family status or Membership of the Traveler Community) or is likely to harass, defame or threaten another person.

û Don't include any content that is unlawful or fraudulent or has any unlawful or fraudulent purpose or effect.

û Don't include any content that includes alcohol, smoking or gambling or any other age restricted Seller Products or activities.

û Don't include any content that infringes a third party's rights, including rights to intellectual property, image rights, confidentiality or privacy, or is likely to deceive any person.

û Don't promote any sexually explicit material or violence or encourage any person to do a harmful or criminal act.

û Don't impersonate another person or misrepresent your identity or affiliation with any person.

û Don’t swear.

û Don’t encourage behaviour that is violent, socially irresponsible or prejudicial to health and safety or the protection of the environment.

û Don’t include any content that could damage the reputation of any company, brand or individual.

û Don’t portray or represent anyone who is, or seems to be, under 18 in a sexual way or show them in any type of dangerous situation.

û Don't show any unsafe use of Seller Products or use Seller Products in a dangerous way.

When creating content, be aware of who the audience is, and whether there are any sensitivities to keep in mind. Think about the context in which your content is made, the product you are promoting, the age and background of your audience, and relevant standards and attitudes. Remember that certain members of your audience may be more vulnerable than others, and therefore more impacted by your marketing content.

û Don’t include visual effects or techniques that are likely to adversely affect members of the public with photosensitive epilepsy.

û Don’t directly target under 18s to encourage them to buy the advertised Seller Product.

û Don’t try and encourage under 18s to persuade their parents or guardians to buy anything on their behalf.

If you are organising a promotion to advertise a Seller Product, such as by offering a discount or running a competition or prize draw, it is important that you administer the promotion carefully.

ü Do conduct your promotion equitably, fairly, and efficiently. For competitions / draws, make sure you keep a record of how the promotion will be administered, and how the winner will be selected.

ü Do make sure you estimate the likely response from your audience, and keep a record of this, to ensure that you can meet availability and your audience are aware of the opportunity to win.

ü Do make all the important information available, setting out how to participate, the start date and closing date, any free-to-enter routes available, the number and nature of prizes, any restrictions (geographical, age, eligibility, technical, or otherwise), any requirements on proof of purchase, any permissions required (e.g. parental), any limit on the number of prizes, whether a cash alternative can be substituted for the prize, availability of prizes, and how and when winners will be notified of results. This includes any geographical, age, eligibility restrictions, any requirements on proof of purchase, any permissions required (e.g. parental), any limit on the number of prizes, whether a cash alternative can be substituted for the prize.

ü Do make sure your promotion is conducted under proper supervision with adequate resources in place to administer it.

ü Do ensure that any competition or prize draw complies with all applicable gambling and related regulatory requirements and seek specific legal advice where necessary.

ü Do, if the selection of the winner is subject to subjective interpretation, appoint an independent judge, or a panel to judge the subject matter of the competition (or an independent observer in the case of prize draws).

û Don’t claim that any Seller Product is ‘free’, ‘without charge’ or similar if the consumer has to pay anything other than a delivery charge.

û Don’t violate relevant Applicable Law and exceed the statutory limits when offering any prizes or giveaways.

You must ensure that you only include music and other third-party creative content which you have the rights to.

ü Do include music from the Commercial Music Library, if you wish to include music in your content.

û Don’t include music which is not available in the Commercial Music Library unless you have obtained the necessary music licensing rights to use it and provided TikTok with evidence of this.

û Don’t refer to third party names or include third party logos in your content unless you have the permission of the third party to do so.