Holiday Mode
Holiday Mode is a setting you can enable on your TikTok Shop when you're temporarily unable to fulfill orders—such as during personal holidays, unexpected events, or severe weather conditions. When Holiday Mode is activated, new incoming orders will be paused, allowing you to avoid fulfillment delays. This helps inform your customers of your temporary unavailability and protects your shop's performance metrics from being negatively impacted.
Turning on Holiday Mode impacts the customers' experience, so be sure to follow the instructions below before enabling. The applicable time zone of Holiday Mode in Japan is UTC+9.


Then, create an automatic reply that will inform your customers that you will be away when they message you. Be sure to include the following information to keep your buyers informed:

Note:
Within one hour of deactivating Holiday Mode, your inventory levels will revert to their previous state, and buyers will be able to place new orders. The platform will also resume tracking and evaluating all performance metrics.
Turning on Holiday Mode impacts the customers' experience, so be sure to follow the instructions below before enabling. The applicable time zone of Holiday Mode in Japan is UTC+9.
What happens when I enable Holiday Mode
1.1 Customers unable to place orders
When Holiday Mode is on, there will be a notification on the shop page that says the seller is on vacation. All warehouses corresponding to the shop will also be in Holiday Mode. Inventory will be cleared, and products will be displayed in the "sold out" state and cannot be purchased.![]() | ![]() |
1.2 Automatic reply in IM
When Holiday Mode is on, people who send you messages will receive an automatic reply created by you.
1.3 Changes to performance assessment
Once Holiday Mode is on, the platform will use different rules to assess the shop's performance. For more details, please refer to TikTok Shop Seller Performance Evaluation Policy
1.4 Reduced shop traffic
Since the shop stops running when Holiday Mode is on, your shop traffic will probably decrease.
Note: - Holiday Mode does not apply to existing orders. All existing orders, made prior to Holiday Mode being turned on, must be shipped on time. Any refund, cancellation, or return request will be automatically approved if the order has not been processed within 48 hours. Please be conscious of buyer requests for refunds, cancellations or returns during Holiday Mode, and process in a timely manner.
- We recommend you check messages from consumers to avoid negative ratings or comments.
How can I turn on Holiday Mode
If you want to switch your shop to Holiday Mode while you’re gone, visit the Holiday Mode Settings page on Seller Center by following steps:Step 1
Go to the "Account Settings" page and choose "Holiday Mode".


Step 2
Turn on Holiday Mode and set the date range you will be away.Then, create an automatic reply that will inform your customers that you will be away when they message you. Be sure to include the following information to keep your buyers informed:
- Dates your shop will be in Holiday Mode
- Dates or times you will be able to respond to messages
Sample: Dear customer, thank you for your interest in our products. We will be away from 1 Feb to 15 Feb. Messages will be delayed and responded to within 48 hours. Thank you for your patience and we will get back to you the soonest we can.


- If your shop has multiple warehouses, turning on Holiday Mode will apply it to all of them. If not, you can choose to put specific warehouses into Holiday Mode individually. Click "More" to open the list of warehouses, select the ones you want, and enable Holiday Mode.
How to turn off Holiday Mode
Once you return, you can turn off Holiday Mode by switching the toggle to "Off".Within one hour of deactivating Holiday Mode, your inventory levels will revert to their previous state, and buyers will be able to place new orders. The platform will also resume tracking and evaluating all performance metrics.
FAQ
- How long does it take to turn on/off Holiday Mode?
- Can I turn on Holiday Mode if I have orders not yet processed?
Yes, but your existing orders must be processed within the shipping time limit or your shop metrics will be affected. Please be sure to set up Holiday Mode as soon as you know you will be away to avoid delays with your customers.
- Can customers IM me when I am in Holiday Mode?
Yes, customers can still contact you via IM. Therefore, it is recommended that you include essential information such as "on a vacation" in your automatic reply.

