What are Product Opportunities?

Are you looking for inspiration for a new product idea? See what's trending on TikTok each week with Product Opportunities to help guide your TikTok shop strategy. Plus, if you see something trending that matches something you already have in your catalog, you can also match your products against subcategories, and products to gain more views and sales!
Product opportunities offers four ways to discover what's trending:

• Popular subcategories: Allows you to discover popular subcategories on TikTok that customers are searching for to inspire your next product idea.
• Popular products: Allows you to discover popular products from online marketplaces that have low inventory or are under-supplied on TikTok Shop to highlight areas where you can take advantage of high customer demand.

What are the benefits？

1. Stay ahead of the competition: Keeping up with the latest trends and stocking your shop with the most wanted products from TikTok shoppers will help you differentiate yourself from other shops.
2. Boost Shop tab visibility: See a product that matches a product in your catalog? Match your product with the highlighted opportunities for the chance to earn more views on Shop tab to drive more sales.
3. Find your next best seller: TikTok is a dynamic and fast-paced platform. Analyze what's been trending recently to find inspiration for your next unique product idea!

Steps

How to access Product Opportunities

Log into Seller Center, click Products on the left-hand navigation bar, and select Product Opportunities.

View subcategories, and products

Use the top navigation to explore different types of trends that can help you decide what products to focus on from your existing catalog, or give you inspiration for what you should stock next!

Example : Popular products

Selecting the Popular products tab helps you explore products that have been trending recently on TikTok. While you may not sell these products now, you might use this tab to find inspiration for your next TikTok product.
If you do have an existing product that matches one of the highlighted products, you can similarly submit this product to increase your product relevance. Tap Add products under the opportunity and check the details under Product matching criteria. It is very important that your product matches the category and shows the exact same product in the product images.
Once you're ready, tap Select products and choose the matching product in your catalog. Tap Submit once finished. After you submit, our system will check to ensure your products match the opportunity.

View submission status and earned rewards

After submitting your products, you can check the status by clicking Your submissions in the top dashboard.
In the Approved tab, you'll see all the products that were successfully matched to a relevant opportunity. You can also check if your products received incentives including more impressions in search and the Shop tab recommendation feed.
In the Rejected tab, you'll see the products you submitted that our system identified as a non-match to the opportunity listed.

FAQs