SummaryWhat are the methods for adding products to TikTok Shop, and what are the key steps involved?

• Products can be added via desktop, bulk publish, and API.
• Key steps include providing basic info, media, product details, sales info, and shipping details, then submitting for review.

What are the guidelines and requirements for product listings on TikTok Shop?

• Products must comply with TikTok Shop's Prohibited and Restricted Products Guidelines.
• Accurate information is crucial; brand authorizations and product certifications may be required.

How does the Bulk Listing process work, and what should sellers be aware of?

• Download and fill in a category-specific template, ensuring all required fields are completed.
• Errors must be corrected in the online editor before publishing; duplicate templates can only be uploaded once.

What are the best practices for product information, including brand and product name?

• For branded products, upload certificates proving authorization.
• Product names should be descriptive, with a recommended length of 80 characters or fewer, and follow a specific structure.

How can sellers handle image uploads and product variations effectively?

• Use Media Center for image URLs; images should ideally have a 1:1 aspect ratio.
• For variations, ensure consistent product info except for variant details, and use separate rows for each SKU.

Introduction to

adding products to your shop
Once you're in TikTok Shop, the first step to starting your business is posting your products. Clear and unique content attracts customer interest and helps them quickly discover and choose products. TikTok Shop currently supports both single-product and batch-product uploads, and can display up to 1,000 products online.
* TikTok Shop is not obligated to calculate, collect or pay any taxes for your products. All taxes are borne by the merchant. If you have any questions, please consult your tax accountant.

How to add products to your shop

You can add products to your shop via your desktop, bulk publish, and API. Keep in mind that all products must comply with the following TikTok Shop guidelines:

• TikTok Shop Prohibited Products Guidelines
• TikTok Shop Restricted Products Guidelines

Adding products to shop using desktop

Navigate to Manage Products

in Seller Center

Click Add new product

Uploading products requires you to provide information for the following sections:

• Basic information
• Media
• Product details
• Sales information
• Shipping

Additional sections such as product certifications may also be required to be completed.

3. Once all fields are complete, you have two options: click Save as a draft, which will save the information for when you are ready to submit later, or Submit for review to have your product published publicly to your shop.
4. You'll need to complete all required information fields and brand authorizations before submitting the product for review. Once you've added all the necessary information, click Submit for review to create the new listing.

You are responsible for the accuracy of the information you list — be sure to review all information in your product listing before you publish a listing.

Adding products to your shop using Bulk Listing

Navigate to Manage Products in Seller Center and click Bulk Action

Please note that Bulk Publish is only available on Desktop.

2. Next, download a template by selecting the product category you want to upload. You can find the related product category by searching for the product keyword or selecting from Browse. You can select one category for each template.
   
3. Once you've downloaded your template, you'll need to fill it in. Be sure to follow the guide below and the descriptions in the template to fill in all the required fields. Upon selecting a category, all required fields will be outlined with a red border. It's important to fill out these fields in order to successfully list your products.

Do not add or delete any rows or columns to the template. Each row in this table represents an SKU.

4. Upload the template by clicking Attach your spreadsheet here. Once you've selected the correct file, click confirm to start importing.
   
   
5. Once uploaded, confirm the upload status
   • Successful status: All SKUs uploaded successfully
     

• Failed status: One or more SKUs did not upload successfully. If any of your products failed to upload, the online editor will automatically appear.
  

Note: Any product or SKU that contains at least one error will be shown in online editor. The errors are highlighted in red boxes and contain brief instructions below the box on how the error can be corrected. Additionally, hovering over the red 'X' on the left side will provide you with a summary of all the errors associated with each product.

6. In the online editor, make corrections for each error of your products. Once all errors for a product (or SKU) are correct, the red 'X' on the left will become a green checkmark. Click 'Import'.
   

Note: You must correct all the errors associated with at least one product before you can begin importing.

7. Click the 'Publish Now' button to upload error-free products.

If you continue to import without correcting the errors for all of your products, you will have the option to download fail reasons to see the error details of the remaining products.

• Click Download fail report to see the details.
  
• Open the document to view the failure reason(s) — they will be displayed in the first column. Apply the necessary corrections to the template and upload it again.
  

Keep in mind:

• Duplicate templates can only be uploaded once.
• Failed entries include only failed products. Products that have been uploaded successfully do not need to be uploaded again.
• In online editor, you can use the 'Show errors only' toggle to view all fields for a specific product/SKU.

For instructions on how to upload products with different variations, please visit the Advanced Tutorial for Bulk Publish.

Advanced tutorial for bulk publishing: Upload products with different variations

If you're uploading a product that has different variants (such as colors, sizes, etc.), please refer to the following tips to help fill out the template. Note that products must share the same product name and package dimensions to be grouped as variants. A single product can have up to 300 SKUs.

Helpful tips

Variation 1 column is mandatory

Column Variation 1 is mandatory for multiple product variations. You must enter the names of different variants in a new row (e.g. if your variation is color, list your colors "white", "black", "grey", etc.).
Column Variation 2 is only required if you need two tiers of variations, such as colors and sizes. In this instance, your Variation 1 column will be regarded as color and the Variation 2 column as size by default

Each SKU has its own row

For example, if the product comes in 3 different colors, there will be 3 SKUs, with each SKU in a separate row. If the product comes in 3 different colors and 2 different sizes, there will be a total of 6 SKUs (3 colours multiplied by 2 sizes), with each SKU in a separate row.

Product information should be kept the same

Make sure the product information is the same, with the exception of variant information, retail price, quantity, and seller SKU.
If product information differs, TikTok Shop cannot consider those items as different variants of the same product.

Frequently Asked Questions (FAQs)

General

What best practices should I follow when adding products?

We've provided some tips when it comes to completing the sub-sections: brand, product name, product description, parcel weight , and package length on the Add Products page.
For branded products, you’ll need to upload related certificates as proof that you or your corporation is the Trademark Owner, a 1st Level Authorized Seller (authorized distributor), or a 2nd Level Authorized Seller (appointed reseller).

• If you've submitted brand qualifications, the word Authorized should be displayed under the brand, and buyers will see the brand on the product details page.
• If you haven't submitted brand qualifications, the word unauthorized will be displayed under the brand, and it will not be shown to buyers.

The name should contain more than 25 characters (including spaces) — we recommend 80 or fewer characters as well as capitalizing the first letter of each word (except conjunctions, articles, and prepositions). A good product name typically follows this structure:
[Product Brand] + [Product Details] + [Application Scope] + [Product Type] + [Main Features/Functions/Advantages]Example: XXX (Brand) Velvet Lipstick 6Pcs Set Long-Lasting Non-Stick Cup Not Fade WaterproofProduct descriptionWe suggest placing your selling points in separate paragraphs, preferably with images. Avoid redundant information, and keep each selling point description to under 250 characters.This section estimates the cost of shipping to a customer, so you can decide whether to join in a free shipping promotion or other campaign. The allowable parcel weight is from 1 - 220 pounds. Parcel weight is calculated using the following formula:
Parcel weight = Package weight + wrapping (e.g., box, bubble, or wood packing).
Make sure the parcel dimensions are accurate as they'll be used to calculate the shipping fee and shipping method.

What are product identifier codes?

Product identifier codes are part of a system of unique identifiers called GTINs (Global Trade Item Numbers). The most common GTINs used are Universal Product Codes (UPCs), International Standard Book Numbers (ISBNs), and European Article Numbers (EANs). The product identifier code you fill in should be registered with the GS1 database.
For most categories, you are required to associate your products with industry-standard product identifiers to create new product pages and offer listings on TikTok Shop.

How do I find a product identifier code?

Look for GTIN, UPC, ISBNs, or EANs above or below the barcode on the packaging or cover of your product. GTIN-14s appear on the shipping container.

Desktop

My brand is not appearing as an option. How do I enter my brand?

If the brand name does not exist in the brand library, you can take the following steps:

1. Click on the brand search box to enable the Add a new brand name button
2. Upload the main image
3. Fill in the product name
4. Choose the category (eg. Shoes / Men's Shoes / Casual Trainers) and the page will show the brand recommendation
   

Bulk listing

How do I select the right category?

If you're unsure about which category to select for your product, you can try searching with keywords for suitable recommendations.

What is image URL?

An image URL is a web address that specifies the location of an image, and must link directly to the image. It typically ends with or includes a file extension that indicates the image format, such as .jpg or .png.

How can I get the image URL?

For images stored on your computer: You can use the Media Center on Seller Center to upload product images. After uploading, you can copy the image URL directly.
To learn more, please visit our guide on the Product Media Center.
For online images:

• Right-click on the image
• Select Copy image address/URL/location in your browser
• Paste the URL where needed such as the Image fields in template
  

My image aspect ratio isn't 1:1, what should I do?

Is it possible to upload multiple products in one file?

Yes, you can upload multiple products in one file, but please make sure the file size doesn't exceed 5 MB.

---