Creator Analysis

SummaryWhat is the purpose of the new Creator Analytics feature on TikTok Shop?

• Creator Analytics provides detailed data on Creator performance, allowing sellers to evaluate metrics and track individual Creators' video and livestream content performance.

What are the key features of Creator Analytics that sellers can utilize?

• Core Data: Analyze aggregated Creator performance with customizable metrics and export data.
• Video Ranking: Rank videos by GMV, Estimated Commission, and Items Sold.
• Creator List: Filter and analyze Creators by various metrics and categories.

How can sellers benefit from using Creator Analytics on TikTok Shop?

• Sellers can make informed decisions by tracking Creator performance and identifying top-performing products and content.
• The tool allows for comparison and analysis of Creators' collaboration performance, aiding strategic business decisions.

Access this feature here.

Get in-depth with actionable data points using Creator Analytics.

We understand how important it is to get detailed data on how your Creators are performing. With the new Creator Analytics, you can not only evaluate Creator performance through different metrics, but you can also track individual Creators in detail and check how their video and livestream content is performing.
Here are some highlights:

1. Core Data: Use customized metrics to analyze the aggregated performance of your pool of Creators, with date periods including seven days and monthly. You can also export the data for reference.
   
   
2. Video Ranking: This section ranks your Creators' videos based on GMV. Click View All to access the full list of videos displayed by Estimated Commission and Items Sold.
   
   
3. Creator list:
   1. Filter your Creator list using different categories, e-commerce levels, MCN/CAP agencies, and Creator level. You can also analyze a Creator with metrics such as Revenue, Video, Item Sold, Return Item, and more. Clicking on the Creator will take you to their profile, where you can take a deep dive into Creator performance and find out which products and content are top performers.
   2. You can also filter using the Target Corporation Analytics button, which will automatically show and display the following metrics in your search results: GMV, Estimated Commission, Target Collaboration GMV, Target Collaboration Estimated Commission, Open Collaboration GMV and Open Collaboration Estimated Commission. This allows you to compare and analyze Creators' collaboration performance.
      
      

---