What is TikTok Shop Affiliate
In this article, we will guide you to a quick look into TikTok Shop Affiliate. As a TikTok Shop Seller, this allows you to connect with our extensive network of creators. These Creators can help sell and promote your product through their content, either in Short Videos or LIVE Sessions.
TikTok Shop provides you with a suite of features to ensure that promoting your products to creators is as seamless as possible.
If you answered "Yes" to the first question, we recommend that you try out Target Collaboration. If your goal leans more to the second question, we recommend Open Collaboration.
Step 1: Log in to TikTok Shop Seller Center and find "Affiliate Marketing" at the top of the screen. From there, click on the tab and it will redirect you to this page:
Step 2: Once you click on "Next" from the page shown above, you will be redirected to "Collaboration" with two choices. Don't forget questions we asked earlier in this article to find out what you think will fit the best for your business!
Your product will then be available for all creators to see and select on our Product Marketplace, which creators can access through the TikTok app. Once they select your product and add it to their showcase, they can then start creating content and making sales. Your product commission will be deducted off each sale and paid to the creator automatically.
TikTok Shop provides you with a suite of features to ensure that promoting your products to creators is as seamless as possible.
Benefits of Using TikTok Shop Affiliate
Using TikTok Shop Affiliate as a Seller can help you grow your business in the App and provide opportunities to grow your faithful customers. Partnering with Creators can also bring in new customers that may not be familiar with your shop but have trust in the Creators that are showcasing your products.How to Use TikTok Shop Affiliate
Once you have uploaded your assortment onto TikTok Shop, you can then access TikTok Shop Affiliate through the Affiliate Marketing link on the homepage.📝 If you are new to TikTok Shop Affiliate, we recommend that you do a trial with Open Collaboration first to grow your affiliate business and over time, as you establish relationships with creators, you can utilise Target Collaboration.
Starting Up TikTok Shop Affiliate
When you want to start using TikTok Shop Affiliate with your business, TikTok Shop will provide you with a helpful and easy to understand step-by-step guide to ease you in the process:Step 1: Log in to TikTok Shop Seller Center and find "Affiliate Marketing" at the top of the screen. From there, click on the tab and it will redirect you to this page:
Target Collaboration vs. Open Collaboration
These Collaborations are provided as options by TikTok Shop to help your business' affiliate strategy grow. To better understand the difference between these two Collaborations, we will explain both below:Target Collaboration
Choosing Target Collaboration will allow you to send your product listing directly to the creator for the commissions you define. They will receive this in their inbox and can choose to add your product to their showcase so they can create content and start selling your products.Target Collaboration Journey
Open Collaboration
All your products will be enrolled in TikTok Shop Affiliate at standard category commission rates automatically when you first sign up in Seller Center.Open Collaboration Journey
- If you don't want all creators to be able to add your products into showcases and their contents, you could switch off Open Collaboration anytime. For example, only certain creators you approach offline are eligible to make shoppable videos for your products.
- If you want to change the commission rate of your products, you could go to Open Collaboration - Auto-add products to customize the commission rate for products of each category.
FAQ
- Can I switch from Open Collaboration to Target Collaboration and vice-versa?
- A product can be registered in all Collaborations at the same time. If a product is registered in all Collaborations (Open and Target), the commission that will be shown to creator will follow this logic: Targeted Collaboration > Open Collaboration
- Example: Product A has Targeted Collaboration commission of 15%, Open Collaboration commission of 10%. Creator A is invited to promote the product using Targeted Collaboration and commission displayed to Creator A will be 15%. After successfully generating sales for the product, creator A will receive 15% commission.
- A product can be registered in all Collaborations at the same time. If a product is registered in all Collaborations (Open and Target), the commission that will be shown to creator will follow this logic: Targeted Collaboration > Open Collaboration
- How can I contact the Creators that I want to work with or may want to work with me?
- Using the Discover Creators tab in Affiliate Center desktop, you can find Creators to collaborate with.