SummaryWhat are Product Cards on TikTok Shop and how do they function?

• Product Cards are content forms on TikTok that present products directly to users, including images, titles, and prices.
• They generate traffic from various sources like Search, Recommendation, and Shop Tab, enhancing product visibility.

How can sellers view and analyze the performance of their Product Cards?

• Access performance data via TikTok Shop Seller Center under Data Analytics -> Marketplace -> Product Card -> Performance.
• Use Core Data and Traffic Source dashboards to track metrics like Viewers, Buyers, GMV, and traffic sources.

How can sellers optimize their Product Cards for better traffic and conversion?

• Enhance product images, titles, and descriptions for attractiveness and clarity.
• Adjust price points, add vouchers, and collaborate with creators for increased exposure and competitiveness.

Access Product Card Analytics here: https://seller-jp.tiktok.com/compass/product-card-analyticsThis article explains what Product Cards are, how to measure their performance, and how to use Product Card Diagnosis for suggestions on improving their performance and resolving pain points. You’ll learn how to use this feature and accurately optimize your product cards afterward.

What are Product Cards?

"Product Card"is a form of content on TikTok that presents a product directly to users through a card that includes product images, titles, and prices.
Product Cards display everything you need to know about a product, such as Title, Price, Image, and Description after you successfully list it on TikTok Shop.
Whether a user lands on a product directly through Search, Recommendation, Shop Tab(exclude Live/Videos shown in Shop Tab), Showcase, or Shop page, you gain traffic from the Product Cards.
Examples of what Product Card is and what formats it can be:

How to View Traffic from Product Cards

1. On TikTok Shop Seller Center, click on Data Analytics->Product Card->Performance. Here there are two main dashboards: Key Metrics and Traffic Source.
   
2. Key Metrics shows Viewers, Buyers, GMV, and View to Paid Rate.
   1. These metrics show the performance of your product cards in the selected time period. There are 4 metrics by default: Unique Clicks, Buyers, Revenue, and Click to paid rate.
   2. Hover over the ? icon to view the metrics' definitions.
   3. You can download the performance and view trend charts.
   4. You can also compare the trends.
   5. Click on the Metrics button to check more available metrics.
      
3. Under Traffic Source, you will see how much traffic and revenue come from different sources. This way you can identify the best performing channel.
   
4. Click on View trends to examine a Traffic Source. You will find its Views, Viewers, Unique Clicks, Buyers, View to Paid Rate, and View to Click Rate.
   

Where to find Product Card Diagnosis

What Are High Potential Upside Product Cards?

1. This is a dedicated section to search for product cards that have potential or contain opportunities for higher conversion or exposure through different suggestions.
2. Here you will see a list of your product cards, suggested actions, last 7 days viewers, and more.
   

Click on Export for your own reference or you can click on See details to further analyze a product card. Then you will move to the Single product card section where the growth opportunities and performance of the selected product card are shown.
There is also another way to understand the details of specific Product Cards:

• On the Product Card Details page, you are able to view data of all product cards. You can also look for a specific Product Card by entering the product ID or name to search for it.
• Here you can see the revenue and traffic funnel, which can help you understand the conversion from View to Click, Click to Cart, and Cart to Paid Rate.
  
  

Click to check the detailed performance of a specific product card on the right side.

Frequently Asked Questions (FAQs)

Do my products automatically qualify as Product Cards upon uploading?Yes. As long as your product is successfully uploaded to TikTok Shop, it is qualified as a Product Card
Revenue generated through non-live and non-video channels is considered Product Card revenue.
There are many ways to give your Product Cards more exposure. You can ensure the picture is attractive, the title is easy to understand and eye-catching or simplify the description of your products. Alternatively, changing to a more attractive price point or adding vouchers is also equally effective.