SummaryWhat is the TikTok Shop Tab and where can it be found?

• The Shop Tab is an e-commerce portal on TikTok Shop designed to attract users with strong purchase intentions by optimizing search results and product management.
• It can be found through various e-commerce portals like search, feed, and today's deals, presented in livestreams, short videos, and product cards.

How can sellers utilize Shop Tab analytics to improve their operations?

• Shop Tab analytics helps sellers understand what is ShopTab, review what is the performance of each traffic channel under Shoptab channel and obtain operation suggestions in terms of how to improve ShopTab performance.

What are the key metrics and features available in the Shop Tab?

• Key metrics include GMV, units sold, product impressions and customers, with options to view historical data.
• Features include analyzing traffic funnels, and separating GMV and orders by traffic channels like search and feed.

What is Shop Tab?

1.1 Shop Tab Introduction

1.2 Key functions in ShopTab

Shop Tab combines search bar, personalized feed, promotional campaigns, product discovery, product details, checkout, post-payment activity all within the TikTok app.

• Dedicated landing page & functions
  • Landing page: all eligible TikTok users enjoy a centralized display of all products within ShopTab
  • Functions: Features like Cart, Orders, Favorites to allow users to revisit or repurchase items.

• Search & Feed

• Marketing: Various opportunities to increase traffic and drive sales - via featured brands, deals channels, ShopTab campaigns, promotions and product ads

What can I learn from Shop Tab analytics?

Applied scenario

🌟Scenario 1: Core transaction metrics

Understand the performance and trend of GMV, Item Sold, Impressions, Customers from the Shoptab channel.

🌟Scenario 2: Traffic channel analysis from the TikTok Shop Tab

You can check which channel can bring more transactions and traffic by viewing the core metrics from Search & Feed channels, Promotion Channels and Recurring Purchase Channels.

Feature details

What is ShopTab

1. Dedicated landing page & functions: Increased visibility - All eligible TikTok users enjoy a centralized display of all products within ShopTab
2. Search & Feed:
   • Seamless search functionality - allowing TikTok users to find your shop and products effortlessly Learn More
   • Feed - personalized shopping recommendation via the power of TikTok's algorithm to connect users with products they will love Learn More
3. Marketing: various opportunities to increase traffic and drive sales through:
   • Promotion channels Learn More
   • Seasonal campaigns Learn More
   • Product ads Learn More
     
     

How to Sell within ShopTab

We share guidance and provide redirect links where sellers can take actions to improve ShopTab performance:

1. Dedicated landing page & functions:
   1. Product opportunities: Discover what's trending on TikTok to find your next best-seller
   2. Manage products: List new products and manage inventory
2. Search & Feed:

Search:

1. Store Keywords: Understand search traffic source of your shop
2. Search Keywords: Discover the trendy search keywords of your categories
3. Product Title: Use relevant keywords and high quality listings to improve rankings and accelerate your sales
4. Sales accelerator: Diagnosis why your product can't obtain more search traffic

Feed:

5. Recommendations: Know your performance in feed and identify products not eligible for Feed

5. Marketing: Register promotions, campaigns and ads to attract more customers
   
   

ShopTab Overview

• Displays 4 key metrics to help you monitor real-time and historical TikTok Shop Tab sales and conversion performance:
  • GMV, Item Sold, Impressions, Customers
• You can select a time period to view trends and the data fluctuation percentage compared to the previous period.
  

Traffic channels

Different users may be able to access different traffic channels.

• The GMV and orders can be separated by revenue-generating channels. You can see the GMV, Item Sold, Impressions, Customers generated on each channel and view trends within the selected time period.
• Traffic channels:
  1. Search & Feed: Besides the transaction metrics, sellers can also review the number of listed products eligible for search and feed, and the eligibility rate.
  2. Promotion Channels:
     • Deal Discovery: Channels to sell products that are featured on the Today's Deals section
     • Last Chance: Channels to sell products that are featured on the Last Chance section
     • Others: Brand channels, Category channels ect
  3. Recurring Purchase Channels：
     • Cart: This channel is defined as all items within a customers checkout cart in Shoptab. The cart is located on the top right hand corner of the app.
     • Favorites: The Favorites tab is located on the top right section of the ShopTab. The Favorites tab allows users to keep track of all items they have favorited under this section.
     • Shop: This channel is defined as customers place the order after entering the shop page of the seller.
     • Order: This channel is defined as customers place the order after entering order details.
     • Footprint: The browsing history of the customer
     • Coupon page: The coupons provided by seller or TikTok Shop that are available for the customer to claim

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