Product Performance

05/20/2025

Applies to:Japan

SummaryWhat are the key features of the new Product Analytics on TikTok Shop?

It allows real-time monitoring and analysis of product performance, helping improve daily product management efficiency.
Users can track product transaction data, Shop Tab traffic, content performance, and pricing strategy to adjust operations.

How can sellers leverage Product Analytics to enhance their shop's performance?

Monitor product summary data to identify popular products and SKUs quickly.
Analyze historical performance to adjust strategies based on transaction data, traffic, and content performance.

What specific tools and metrics are available in the Product Analytics module?

Users can search and filter products by name, ID, SKU, category, status, and time range.
Metrics include GMV, orders, units sold, and gross sales, with options to sort and customize displayed metrics.

How does the funnel view in Shop Tab traffic help sellers?

It provides insights into listing impressions, page views, unique views, and product buyers.
Click-through and conversion rates help identify revenue issues related to content or products.

What insights can sellers gain from the SKU overview and content/creator rankings?

SKU overview lists best-selling SKUs by GMV, units sold, and orders.
Content and creator rankings show top transaction livestreams, videos, and creators, aiding in promotional strategy decisions.

Access this feature here.The new version of Product Analytics on Data Analytics can help you monitor and analyze the performance of each product in the shop in real time and improve efficiency in daily product management.

Two approaches to leverage Product Analytics:

Method 1: Monitor the performance of the shop's product summary data, discover the most popular products and SKUs, and check out the status of products and SKUs quickly.

Method 2: Check the detailed historical performance of all products and SKUs in the shop, analyze the performance of the products from the aspects of product transaction, Shop Tab traffic, content performance, pricing strategy etc. And make adjustments to the operation strategy accordingly.

Product Analytics Main Page

Detailed introductions:

Module

Function

Schematic diagram

Tool bar

Search:
Search for a specific product by product name, product ID, or SKU ID(Searching by SKU ID is only available in the SKU table).
Filter:
Category: You can select a category from the drop-down list.
Product status: active or inactive

After selection, the product list will be refreshed to match the filter selection.

Time range:
You can select any day or any time range in the past 90 days.

Product/SKU List

Information and indicators of products and SKUs:
Product name/ID
Status
GMV
Orders
Units sold
Gross sales(only available in the SKU table)
Actions:
Click the product name or View to be redirected to the details page for that specific product/SKU.
Hover on the ? to get a definition of the corresponding metric.
Sort by one of the metrics to see the product list in descending or ascending order.
Click Metrics to customize which metrics are displayed.

Product Details Page

You can find the reasons for a sudden increase or decrease in product transactions, identify issues and improvement strategies in the traffic funnel, learn which livestream/video/creator achieves the most product transactions, choose the most suitable promotion method for a product, and improve shop transactions.

With data from Ratings, Canceled and Refunded Units, Pricing and Inventory blocks, you gain greater visibility into the user reviews, inventory status and pricing strategy of the product on one page.

Module	Function	Schematic diagram
Filter	You can select any day or any time range within the past 90 days.
Product Info	Display product name, ID, price and product status.
Sales	There are 3 metrics: GMV, Orders and Units Sold.Click on each metric card to show the trendlines based on a comparison with performance from the previous period of time.
Shop Tab traffic	Funnel view In the Shop Tab traffic block, there is a funnel that includes Listing Impression, Page Views, Unique Page Views and Product Buyers.Based on these metrics, there are two rates: click-through rate and conversion rate, which can help you determine revenue issues, whether primarily related to content or products. The conversion rate is calculated based on the number of unique product buyers among the number of unique page views. Trend view Switch to the Trend View tab to track the trends of these four funnel metrics. The Trend View can help you identify the turning points of funnel metrics.
SKU overview	In the SKU overview block, there is a list of the SKU available for the product. For each SKU, there are GMV, units sold, SKU orders data provided. You can sort the list by any of the 3 metrics to discover the best selling SKUs.
Content ranking	Toggle between two ranking list tabs in the Content block to see the top 5 transaction livestreams and top 5 transaction videos.Click See All to open the pop-up window and see the full ranking list with GMV and Units Sold metrics.
Creator ranking	Toggle between the two ranking list tabs in the Creator block to see the top 5 transaction creators in the livestream and video genres separately.Click See All to open a pop-up window and see the full ranking list with Commission Fee, GMV and Units Sold metrics.
Rating & Reviews	In the Ratings block, you can see the overall rating of the product as of the day you view it and the total number of reviews and contributions.You can also use the time selection tool to see the number of new reviews and ratings received during a dynamic time period of your choice.Click on See Ratings & Reviews to open the Product Ratings page.
Reversed Units	In the Reversed Units block, trend lines show the units canceled, returned or refunded. You can also view the combined number of units canceled, returned and refunded during the selected time period.
Inventory	In the inventory block, you can see the current units available for sale and the estimated number of days before all inventory is sold based on the average units sold per day for the past 30 days.Click on Manage Stock to go directly to the management page for the product.
Pricing	In the Pricing block, you can view the price trend over the last 90 days. Hover to see the exact product price versus the average units sold per day during each period of time in which the product price has remained the same. This can help you track your pricing strategy and its corresponding impact on sales.

ก่อนหน้าShop Tab Overview ถัดไป Creator Analysis